Purpose
The Email Marketing Lead serves as a senior member of the Email Center of Excellence responsible for leading the execution of complex customer engagement and lifecycle marketing initiatives across multiple brands, business units, and communication programs. This role partners closely with stakeholders to build, review, deploy, optimize, and manage email marketing campaigns while providing guidance, leadership, and subject matter expertise to support successful campaign delivery, responsive email design, and operational excellence.
The Email Marketing Lead acts as a trusted advisor and technical execution leader, helping establish best practices, improve processes, manage priorities, and drive campaign quality across the organization. Success in this role requires advanced expertise in email marketing, lifecycle communications, responsive email design, and customer experience best practices; strong project leadership and stakeholder management skills; and the ability to balance strategic thinking with hands-on execution while ensuring campaigns are optimized for usability,



accessibility, and consistent performance across email clients and devices.

Primary Job Accountabilities/Responsibilities
Email Marketing Execution & Lifecycle Program Leadership (40%)
- Lead the execution of complex email marketing campaigns, customer journey communications, and lifecycle marketing programs across multiple business units and stakeholder groups.
- Build, test, deploy, and optimize campaigns using enterprise marketing platforms and approved content creation tools.
- Support onboarding, engagement, retention, loyalty, and reactivation programs through effective campaign execution and customer communications.
- Manage high-priority initiatives requiring advanced problem solving, coordination, and execution expertise.
- Ensure email creative is optimized for responsive rendering across desktop and mobile devices by applying email design best practices, including responsive lay

📌 Lead Email Marketing (Buenos Aires)
🏢 Assurant Services Argentina
📍 Buenos Aires