Job Description Summary
This role will be responsible for transforming data into actionable insights, strengthening cross‑functional decision quality and ensuring TA and Value & Access teams operate with a unified, evidence‑based view of the market.
Job Description
Major Accountabilities
- Provide embedded, brand‑level insights support, translating data into actionable inputs for brand planning, execution and performance optimization.
- Serve as the day‑to‑day Integrated Insights contact for one or more brands within the agreed scope.
- Translate key business questions into structured insights and analytics requests (to be executed by DAP), aligned with Integrated Insights standards and frameworks.
- Generate, interpret and synthesize brand‑specific insights across performance, customer behaviors, channel effectiveness and patient signals.
- Support brand planning cycles, launch preparation and in‑year optimization through timely and relevant insights delivery.
- Connect brand needs with Data, Analytics & Platforms (DAP) outputs,
ensuring analyses and dashboards are fit‑for‑purpose for brand decisions.
- Apply common Integrated Insights methodologies while tailoring analyses and narratives to specific brand and market contexts.
- Support planning and execution of market research activities, including ATU; consolidate and organize outputs from international (reuse of existing research and data via knowledge management platforms) and local research initiatives for local use.
- Prepare analytical inputs for forecasting, scenario analysis as defined by Integrated Insight Business Partner and Finance.
- Ensure insights are decision‑oriented, clearly linking analytical outputs to business implications and recommended actions.
- Convert analytical outputs into clear charts, tables and narratives to support insight storytelling.
- Based on the ICE campaign and CCPD, generate insights to share with the TA teams for future campaigns.
- Maintain clear documentation of analyse
📌 Data Integrated Insights Associate (Ramallo)
🏢 Novartis
📍 Ramallo
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