The purpose of this role is to lead digital marketing initiatives and drive exceptional results for clients. The idóneo candidate will develop and execute innovative, data-driven marketing strategies across multiple platforms, playing a crucial role within a dynamic, fully remote agency team.
What will I be doing?
Campaign Strategy and Management
- Develop, implement, and manage comprehensive digital marketing campaigns
- Work across multiple platforms: search engines, social media, display advertising, and programmatic media
- Collaborate with senior leadership to align campaign strategies with client goals
- Monitor and analyze campaign performance continuously
- Make data-driven adjustments to optimize results and maximize ROI
Performance Analysis and Reporting
- Utilize advanced analytics tools to track and measure KPIs
- Work with internal Analytics Teams to build performance reports
- Deliver regular, detailed reports to clients and internal stakeholders
- Highlight insights and actionable recommendations for improvement
Budget Management
- Manage campaign budgets across multiple clients
- Ensure efficient allocation of resources for best possible outcomes
- Monitor spend and adjust strategies to stay within budget
Innovation and Trend Analysis
- Stay up-to-date with industry trends and emerging technologies
- Identify and implement innovative strategies to keep clients ahead of the competition
Team Collaboration
- Work closely with creative, content, and technical teams
- Ensure cohesive and effective campaign execution
- Mentor and support junior team members
- Foster a collaborative and growth-oriented work environment
What are my deliverables?
- Comprehensive digital marketing campaigns across all relevant platforms.
- Regular, detailed performance reports with KPIs and insights.
- Data-driven optimization recommendations for ongoing campaigns.
- Budget tracking and spend reports per client.
- Innovative strategies aligned to each client's objectives.
- Mentorship and guidance for junior team members
What experience do I need to succeed?
- Minimum 5 years of experience in digital marketing.
- Strong focus on biddable media: PPC, display, and programmatic.
- Proven track record managing successful digital marketing campaigns.
- Demonstrated ability to deliver measurable, data-driven results.
- Experience managing multiple projects and deadlines simultaneously.
- Background working independently in a fully remote environment.
What skills do I need to succeed?
- Proficiency in Google Analytics.
- Hands-on experience with Google Ads.
- Experience managing Facebook Ads Manager.
- Familiarity with marketing automation tools.
- Knowledge of CRM systems (a plus).
- Experience with Asana for project management (highly preferred)
- Strong ability to interpret and act on campaign data
- Experience tracking and reporting on KPIs
- Ability to make data-driven decisions to optimize performance.
- Excellent verbal and written communication.
- Strong presentation skills for client-facing reporting.
- Ability to translate complex data into clear, actionable insights.
- Comfortable presenting to both clients and internal stakeholders.
- Strong attention to detail.
- Ability to manage multiple projects and deadlines effectively.
- Experience working autonomously in a remote environment.
- Collaborative team player across cross-functional teams
- Natural mentor and supporter of junior talent
- Innovative thinker with a proactive approach
- Self-motivated and results-oriented.
- Strong English-speaking proficiency.