Director
of Paid Search

Location: Remote

Type:
Full-Time

Reports to: Founder / CEO

Direct Reports: Paid
Media Strategists & Ads Managers

About Griffin Marketing

Griffin Marketing is
a Google Ads focused agency helping eCommerce brands scale
profitably. With $6M in managed annual spend and 150+ brands served
in the last two years, we are growing fast and building an AI-powered
agency for the future. Our culture values ownership, transparency,
and cutting-edge thinking.

Role Overview

The Director of Paid Search
leads the performance, process, and people powering Griffins
client delivery. You'll oversee account strategy, mentor
Strategists and Ads Managers, enforce best practices, and evolve our
delivery systems including AI-enhanced workflows and documentation.

This is not a firefighting role. Were looking for a builder,
coach, and standard-setter someone focused on elevating team
capabilities and operationalizing excellence.

Key Responsibilities
- Provide strategic oversight for all Google Ads accounts
- Own quality control and escalation processes




- Conduct audits and campaign reviews
- Set and enforce strategy standards
- Manage and mentor a growing team of Strategists and Ads
Managers
- Lead 1:1s, performance reviews, and team development
- Build a culture of accountability and improvement
- Document best practices and create internal playbooks
- Partner with Ops and Automation to integrate AI and
automation
- Stay ahead of Google platform changes
- Collaborate with the Founder and Ops on service and process
evolution

Idóneo Candidate Profile
- 8+ years managing Google Ads campaigns
- 2-3+ years leading paid media teams
- Expertise in all major Google Ads campaign types
- Passion for efficiency, systems, and AI integration
- Excellent communication and leadership skills
- Experience in remote, async-first teams
- Ownership mindset and process-driven approach

Compensation & Benefits
- Competitive base salary + performance bonus
- Profit-sharing eligibili

📌 Director of Paid Search (Buenos Aires)
🏢 Go Carpathian
📍 Buenos Aires