The Distribution Partner Manager's main priority is representing and managing the Red Bull business with assigned Distribution Partners (Distributors and Wholesalers) by developing and agreeing on annual business plans, achieving growth, driving Red Bull initiatives, and tracking Key Performance Indicators (KPIs) in line with the company strategy and priorities which lead to an increase in Distribution, Execution and Volume.
All the responsibilities we'll trust you with:
Distributor Management
Coordinate regular meetings with distribution partners' teams in order to communicate company strategy and priorities, review business KPIs, discuss opportunities and threats in the region, run trainings and update sales teams.
Assign sales, distribution, execution and other targets to DPs based on business targets (and relevant teams) and follow up these targets regularly.
Provide execution trainings, on‐the‐job trainings and coaching to DP and their teams.
Hold regular trade visits with DP field teams to coach DP sales teams and unlock distribution and execution opportunities.
Analyze opportunities in the region, take proper action and implement as needed.
Ensure DPs fully understand and execute Red Bull execution/merchandising standards.
Implement systems to track and benchmark DPs against key initiatives/goals.
Plan and execute incentive programs in line with company targets to keep sales representatives focused and motivated.
Act as a credible beverage business consultant to DPs and customers, and present the category and Red Bull potential.




Distributor Structure and Accountability Expert
Possess thorough working knowledge of distributors' internal systems and structure.
Understand the distributor's hierarchy and maintain relationships from the top down (owner to managers).
Clear understanding of the person responsible and accountable for tasks or programs within the DP.
Business Planning
Develop annual business plans with assigned DPs (bottom‐up) regarding organizational requirements, distribution, volume, investments and KPIs.
Secure agreement on necessary subjects such as distribution build‐up by month/channel, sales forecast by SKU/month/channel/segments, etc.
Establish POS allocation by distributor and coordinate with relevant stakeholders to issue ongoing updates against allocation.
Budget Management
Manage assigned budgets where applicable (e.g., incentive budgets, free goods budget, POS budget and in some cases regional account budgets).
Business Intelligence
Maintain strong working knowledge of all relevant Red Bull systems.
Proactively use available reports to maximize opportunities, including competitor intelligence.
Hold DPs accountable for data submission into RB systems to ensure accurate and timely information.




Other Responsibilities
Share and enforce guidelines regarding Red Bull's inventory policy.
Develop working knowledge of geographic and demographic areas in assigned geography.
Ensure a sustainable go‐to‐market strategy and structure in assigned geography.
Develop expertise with respect to product competition and distributor competition in the area.
Communicate regularly and work effectively with all internal sales teams (Off‐Premise Key Accounts) and marketing teams to secure full alignment of sales goals with the DP.
Manage risk by taking alternative precautions with a proactive approach, determining risks that would hamper Red Bull business.
Represent Red Bull brand and values in the best way, including appearance, attitude and behavior.
Your areas of knowledge and expertise that matter most for this role:
Professionals with experience in commercial roles within the FMCG (Fast‐Moving Consumer Goods) industry.
Experience managing distributors and/or indirect sales channels.
Strong analytical skills, with the ability to interpret commercial KPIs and business performance.
Excellent organizational skills, autonomy, and a hands‐on approach to field execution.
A collaborative, proactive profile with a genuine willingness to learn, grow, and develop.
Valid driver's license and willingness to travel frequently across the region.
Experience in the beverage industry.
Knowledge of the Litoral market.
Intermediate level of English.
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📌 Distributor Partner Manager (Santa Fe)
🏢 Red Bull
📍 Santa Fe