Role Mission Own and evolve Expanish’s website as a core digital product and primary direct sales channel , improving the end-to-end user experience and driving higher conversion and revenue through product strategy, data, and continuous experimentation.

Key Responsibilities

- Act as Product Owner of expanish.com, with clear business and user goals
- Define the product vision for the website aligned with company growth objectives
- Analyze the full user journey: discovery → consideration → decision → payment
- Identify user pain points and product opportunities impacting conversion and revenue
- Define and prioritize a product roadmap focused on UX, flows, pricing, and checkout
- Lead discovery and experimentation initiatives (A/B tests, prototypes, validation)
- Collaborate closely with design, engineering, and marketing teams to deliver improvements
- Ensure product decisions are data-informed and outcome-driven
- Track performance through clear KPIs and share insights with stakeholders

Success Metrics

- Website conversion rate
- Revenue generated through the website
- Share of direct (self-booking) sales
- Drop-off rates at critical funnel steps
- Revenue per visitor

Idóneo Profile

- 3+ years of experience as a Product Manager on digital products
- Proven track record working on conversion, monetization, or growth-related initiatives
- Experience with web products, e-commerce, marketplaces, or SaaS platforms




- Strong analytical mindset and comfort working with data and experimentation
- Ability to balance user needs with business impact
- Autonomous, structured, and outcome-oriented

Nice To Have (not Required)

- Experience owning a website as a product
- Experience with pricing, checkout, or payment flows
- Background in B2C and/or international products
- Interest in education, travel, or global digital platforms

Why Expanish At Expanish, we help people from all over the world learn Spanish by living the language , combining high-quality education with immersive cultural experiences. We are a fast-growing, international education company with students from dozens of countries and a strong digital presence. Our website plays a critical role in how students discover us, choose their programs, and book their experience.

This role offers the opportunity to:

- Own and shape a high-impact digital product with direct influence on revenue
- Work on a global B2C product with real users and meaningful outcomes
- Make data-driven decisions and see the impact of your work quickly
- Collaborate with a cross-functional, international team
- Help scale a mission-driven product that connects education, travel, and culture

If you enjoy building products that balance user value and business impact , and want to see your work reflected directly in growth, this role is for you. ? Open to candidates based in Argentina / Remote

📌 Product Manager – Web (Buenos Aires)
🏢 Expanish - Cultural Immersion Programs
📍 Buenos Aires