Job Responsibilities - Own the retention marketing strategy across Email, SMS, and other customer engagement channels.

- Design lifecycle journeys including onboarding, cross-sell, replenishment, win-back, reactivation, and loyalty campaigns.
- Build segmentation and personalization strategies that improve customer experience and revenue.
- Plan, launch, analyze, and continuously optimize campaigns through A/B testing and experimentation.
- Monitor and improve key retention KPIs including LTV, repeat purchase rate, churn, conversion rate, revenue per recipient, and customer engagement.
- Partner closely with Growth, Product, Data, Design, and Customer Experience teams to deliver seamless customer journeys.
- Stay ahead of retention marketing trends, automation capabilities, and industry best practices.

Qualifications - 5+ years of experience in CRM, Lifecycle, Email Marketing, or Retention Marketing.





- Experience managing Email and SMS strategies for eCommerce or DTC brands.
- Hands‑on experience with marketing automation platforms such as Klaviyo, Braze, Iterable, Customer.io, HubSpot, or similar.
- Strong analytical skills with the ability to translate customer data into actionable growth initiatives.
- Experience with customer segmentation, personalization, and lifecycle marketing.
- Strong project management and stakeholder management skills.
- Excellent communication and copywriting abilities.
- Knowledge of Email and SMS compliance (GDPR, CAN‑SPAM, TCPA, etc.).
- Beauty industry experience is a plus.

Benefits 100% Remote, USD competitive salary, paid time off, and more.

📌 Retention Manager Beauty (Argentina)
🏢 Trafilea
📍 Argentina