As the Senior Paid Media Buyer, you will be the owner of paid acquisition for a high-ticket coaching and education company serving fitness and wellness business owners, managing campaigns across Meta, Google, and YouTube to drive qualified leads and booked calls. You will go beyond the ad account, weighing in on landing pages, creative direction, and email flows to make sure traffic actually converts into revenue. This is a full-time, in-house role working closely with the marketing and sales team.

Responsibilities

Plan, launch, and manage paid campaigns across Meta, Google, YouTube, and other relevant platforms

Drive qualified applications and booked calls for high-ticket programs

Manage campaigns for webinars, workshops, lead magnets, applications, launches, and evergreen funnels

Monitor cost per lead, cost per application, cost per booked call, show rate, close rate, CAC, and ROAS

Build and execute testing plans across creative, messaging, audiences, offers, and landing pages

Ensure accurate tracking across pixels, UTMs, CRM stages, and attribution

Recommend ad creative direction, hooks, and angles based on live performance data





Flag landing page and funnel friction points and recommend fixes to copy, layout, or offer structure

Weigh in on email and nurture sequences where they affect conversion

Partner with the sales team to evaluate lead quality and pipeline movement

Use AI tools to improve analysis, testing, reporting, and campaign efficiency

Experience managing at least $100,000–$250,000+ per month in paid media spend on a single account

Strong hands-on experience with Meta Ads; working knowledge of Google Ads and YouTube Ads

Experience marketing high-ticket coaching, consulting, education, mastermind, or service-based offers

Understands application, booked-call, webinar, VSL, and lead-generation funnels

Comfortable diagnosing performance issues across the full acquisition journey, not just the ad account, but landing pages, email, and the sales handoff

Strong written and spoken English

Open to working in-house full-time (agency background welcome)

Comfortable with tools like Asana, Slack, GoHighLevel, Airtable, or similar platforms

Salary: $4,000–$4,500 USD/month, based on experience

Remote

PTO + Holidays

📌 Senior Paid Media Buyer (Buenos Aires)
🏢 SUR
📍 Buenos Aires