Description
The Product Marketing Manager will help guide our industry-leading products to market through strategy and innovation. Will work directly with the executive team and across sales, marketing, and product to develop go-to-market plans that drive value for our customers.

Core Responsibilities

Develop and execute comprehensive marketing plans that increase brand and product awareness with measurable business impact.
Lead our go-to-market strategy to ensure the success of new and emerging products and services.
Perform competitive and market analysis to make data-driven decisions and achieve key KPIs.
Cultivate a deep understanding of our users through the collection and analysis of product feedback.
Build brand loyalty by engaging users with personalized, targeted, and relevant marketing at every stage in the life cycle.
Implement product performance, revenue, market share/penetration, and profitability reports and objectives.
Drive community initiatives, partnerships, and cross-promotion opportunities to broaden brand and product offering awareness.
Manage trade show collateral, planning, and presence.
Create compelling campaigns and selling tools that promote feature adoption, new user acquisition, engagement, and retention.




Develop and schedule press releases for optimal reach and impact.

Craft concise, benefits-driven messaging and materials that are technically accurate, consistent, and tailored to both our customers and corporate strategy.

Qualifications

Experience in product marketing or related role
Experience leading strategic initiatives for SaaS platform technologies
A demonstrable history of developing innovative marketing campaigns and strategies that drive key metrics and business performance
A strong desire to understand the target users, competitive landscape, and market for optimal results
Responsible for the success of a product or group of products through development and execution of comprehensive marketing
Solid understanding of performance marketing, conversion, and online customer acquisition
The idóneo candidate is a reliable, ambitious, innovative team player
Excellent communication and management skills
Ability to manage multiple campaigns and projects simultaneously
Email marketing experience (preferred)

Experience in Clinical Trial Industry (preferred

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

#J-18808-Ljbffr

📌 Product Marketing Manager (Buenos Aires)
🏢 Syneos Health Commercial Solutions
📍 Buenos Aires