Summary

The Demand Generation Specialist is responsible for developing and executing
effective marketing strategies and campaigns for customer acquisition and
expansion for the B2B channel, B2C online and retail business. Adept at working
cross-functionally, this individual enables intradepartmental collaboration to
ensure optimal support of core lead generation goals and initiatives.

Job description

FUNCTIONAL RESPONSIBILITIES AND DUTIES
• Execute demand generation strategy to generate MQLs, SQLs and drive new
business with existing customers.
• Execute marketing campaigns and content strategies and programs across
multiple channels, including content syndication, digital & social media, email
marketing, and traditional advertising.
• Work closely with internal collaborators, content providers and 3rd party lead
gen vendors to execute and monitor marketing program performance in cooperation
with managing employee.
• Develop collateral, web content, lead magnets and other assets and execute
with the assistance of internal creative teams or external agencies as needed.




• Identify opportunities to improve marketing effectiveness through better
audience targeting, marketing techniques and processes.
• Maintain a campaign measurement framework to achieve campaign-level KPIs and
ensure optimization in alignment with overall demand generation funnel targets
for acquisition and expansion.
• Maintain a cadence of reporting, monitor program performance and identify
areas for improvement, measuring results and metrics.
• Utilize the allocated budget for marketing program.
• Ensure regular updates of information in the CRM system.
• Plan and coordinate the work of colleagues in accordance with superior's
instructions, be responsible for the performance of the tasks entrusted to it in
accordance with established procedures and processes and prioritize tasks of
colleagues in order to meet established objectives and achieve required results.
• Carry out other work according to

📌 Demand Generation Specialist (Buenos Aires)
🏢 Eset
📍 Buenos Aires