We are looking for a skilled Lead Salesforce Marketing Cloud Engagement (SFMC) Developer with a strong emphasis on email campaign execution, reporting, and performance analytics.

In this role, you will oversee the creation and deployment of campaigns, fine-tune marketing automations, and construct dashboards and reporting frameworks that surface actionable insights for marketing stakeholders.

The idóneo candidate blends technical mastery of SFMC Engagement with a data-driven approach and a genuine commitment to ongoing optimization.

Responsibilities Create and launch email campaigns, journeys, and automations through Salesforce Marketing Cloud Engagement, covering Email Studio, Journey Builder, and Automation Studio Apply audience segmentation, personalization logic, and dynamic content using AMPscript and SQL Work with marketing stakeholders to translate campaign briefs into SFMC-ready assets and execution plans Make sure campaigns comply with best practices for deliverability, frequency management,



and regulatory compliance Build custom dashboards and performance reporting inside Salesforce Marketing Cloud Write SQL queries and data views to monitor engagement metrics, funnel performance, audience health, and campaign KPIs Automate recurring reports and share insights with marketing stakeholders in a clear, visual layout Team up with marketing leadership to define meaningful KPIs and refine campaigns based on performance intelligence Track campaign performance and audience engagement to detect trends, risks, and opportunities for improvement Run A/B and multivariate tests and share findings that lift open rates, click-through rates, and conversion outcomes Coordinate with data teams to ensure accurate tagging, tracking, and attribution frameworks are established across SFMC journeys Uphold high standards of QA, data accuracy, and version c

📌 Lead Salesforce Developer (SFMC) (Argentina)
🏢 EPAM Systems
📍 Argentina