Purpose & Overall Relevance for the Organization:

Lead the implementation of LAM E2E GTM process within the country to support the growth of brand by providing infrastructure, mindset and capabilities ensuring consistent execution, cross-functional alignment, and visibility of results through business metrics and performance indicators.

Build market specific processes/templates to allow product, brand, sports marketing, channels and demand planning to focus on their tasks in a consistent and efficient way.

Key Responsibilities:

- Leads the implementation of E2E GTM Process within the country
- Creates Local E2E Calendar and efficient processes, following LAM GTM Calendars
- Ensures awareness and adherence of marketing teams towards milestones, deliverables and handover dates across all LAM & Country Calendars.

Guarantee compliance
- Identify risks in advance and propose mitigation plans.
- Supports the Range Planning process, from Country input to hand over to sales, ensuring all efficiency KPI’s and timelines are achieved
- Drives operational alignment of all adidas marketing functions, ensuring the strategic alignment among both brands
- Supports local meeting preparations, from kick-offs to pre-sales with both internal customers and external vendors




- Leads sample coordination process (prior, during and after sell-in), organizing sample arrival tracking and ensuring efficient inventory tracking
- Drives flawless showroom set up process following LAM guidance

• Analyze performance and generate actionable recommendations.

• Document processes, create playbooks, and drive improvements and automation.

• Prepare presentations and executive reports for Leadership.

Knowledge Skills and Abilities:

- Analytical thinking.

- Ownership and autonomy.

- Excellent organization.

- Ability to influence without formal authority.

- Executive communication.

- Business acumen.

- Continuous improvement mindset.

Tecnical Skills:

- Project Management

- Go-To-Market Planning

- Marketing Operations

- Business Analytics

- KPI Management

- Excel / Google Sheets

- Agile methodologies (desirable)

- Automation tools (desirable)

Requisite Education and Experience / Minimum Qualifications:

- 5 years of relevant experience

- Advanced English

- Excellent communication skills

Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers

📌 Manager Marketing Operations GTM (San Isidro)
🏢 Adidas
📍 San Isidro