Purpose & Overall Relevance for the Organization:

Lead and consolidate the Digital business for Argentina, integrating the owned eCommerce and Digital Partner Commerce (DPC / Partner Program) into a single end-to-end digital channel strategy.

Ensure consistent brand representation, consumer experience and commercial growth across owned digital and marketplace/partner digital touchpoints, driving unified ranging, merchandising and go-to-market decisions across both fronts.

Key Responsibilities:

- Own the end-to-end digital channel strategy for Argentina, integrating owned eCommerce and Partner Program (marketplaces, e.g. Mercado Libre) under one commercial and brand vision.

- Own the site range, merchandising and channel strategy for owned .com.

- Own the Partner Program business across marketplace partners: account strategy, ranging, merchandising planning and financial forecasting.

- Define a unified digital ranging and assortment strategy to avoid channel conflict and maximize brand presentation across owned and partner digital.

- Drive business planning and financial forecasting for the consolidated digital business (owned + partner), aligned with total DTC/Wholesale digital targets.

- Act as single point of contact between Market structure and the LAM cluster, scaling best practices across both eComm and Partner Program.

- Develop and lead a high-performing team across both disciplines (eComm and DPC), building talent and succession pipeline.

- Represent Argentina digital in key internal and external forums (sell-ins, account meetings, leadership reviews, conferences).

- Own relationships with key external digital partners at senior level (marketplaces, Google, agencies).

- Drive digital business cases with the analytics team to act on growth opportunities across both channels.

Key Relationships:

- GM

- eCommerce team (own site)

- DPC / Partner Program team

- Market DPC lead (Europe)

- Global Sales, Brand Activation, Brand Planning teams

- Buying & Trading





Knowledge Skills and Abilities:

- Strong digital commerce expertise: digital shelf optimization, conversion, CTR, traffic and other key digital metrics, and the ability to translate them into commercial action.

- Proven people leadership: able to lead, develop and align multiple teams and under a single vision, building talent and succession pipeline.

- Strong commercial and financial acumen: forecasting, P&L; ownership, business planning and business case development for a consolidated digital business.

- Excellent stakeholder management and influencing skills across Market and Region levels, and within a matrix organization.

- Ability to manage channel conflict and drive an integrated go-to-market approach across owned and partner digital.

- Experience owning and negotiating senior-level relationships with external digital partners (marketplaces, Google, agencies).

- Data-driven decision making, with the ability to work with analytics teams to identify and act on growth opportunities.

- Growth and digital mindset, consumer and customer obsessed, with a continuous improvement approach.

- Fluent in English and Spanish.

Requisite Education and Experience / Minimum Qualifications:

- 10+ years of relevant experience in digital / eCommerce and/or marketplace partner businesses, ideally within retail, consumer goods or a comparable industry.

- University degree in Business, Marketing, Economics or related field; postgraduate qualification is a plus.

- Proven track record of delivering against measurable digital sales and commercial targets.

- Demonstrated experience owning eCommerce channel strategy (owned .com) and/or Partner Program / marketplace management.

- 5+ years of people management experience, including leading managers and cross-functional teams.

- Experience operating in a matrix, multi-market environment; exposure to general/regional structures is a plus.

Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers

📌 Digital Director (San Isidro)
🏢 Adidas
📍 San Isidro