03 ago
|
Neon Growth
|
Buenos Aires
03 ago
Neon Growth
Buenos Aires
Neon Growth is a performance marketing agency helping ecommerce and consumer brands grow through media, creative strategy, design, measurement, and experimentation.
Creative is not treated as isolated ad production.
We believe strong advertising should make a brand more recognizable and effective every time someone encounters it.
You will work with creative strategists, designers, media buyers, and client teams managing millions of dollars in monthly advertising investment.
The Role
We are looking for a Senior Brand Designer who can build recognizable visual systems for advertising - not simply design individual ads.
You will define how client brands appear across paid social, campaign launches, product storytelling, landing pages, creator content, and other digital activations.
This includes developing typography systems, layout principles, visual territories, templates, components, and art‐direction guidelines that allow the wider team to produce consistently strong work.
The adecuado person combines strong brand‐design craft, systems thinking, advertising judgment, and the ability to improve the work of other designers.
What You'll Do
Translate existing brand identities into practical visual systems for advertising
Develop visual directions for clients whose creative feels inconsistent or insufficiently distinctive
Define typography, grids, hierarchy, composition, color usage, product treatment, and image direction
Build organized Figma libraries, templates, components, and campaign toolkits
Create systems that scale across Meta, TikTok, YouTube, Reddit, Snap, landing pages, and other digital channels
Produce polished reference executions that establish the expected creative standard
Review work from other designers and provide clear, constructive art direction
Partner with strategists and media buyers to connect brand expression with messaging and performance insights
Evolve creative systems based on what is working without weakening brand consistency
Present visual directions and design rationale to internal teams and clients
What Success Looks Like
Each assigned client has a clear and usable advertising design system
Client ads become recognizable even before the logo is visible
Designers produce stronger and more consistent work with less subjective feedback
Campaigns feel connected across formats, audiences, and channels
Winning ideas can be expanded without becoming repetitive or visually diluted
The overall standard of typography, layout, hierarchy, and brand expression improves
What Makes You a Fit
6+ years of experience in brand design, advertising design, campaign design, or art direction
A portfolio showing visual identities, campaign systems, or scalable digital brand ecosystems
Strong examples of extending one visual direction across multiple formats
Exceptional typography, layout, composition, hierarchy,
and visual storytelling skills
Advanced proficiency in Figma and Adobe Creative Suite
Experience building templates, component libraries, brand toolkits, or design systems
Ability to establish a visual direction and guide other designers in applying it
Experience with ecommerce, fashion, beauty, footwear, technology, or consumer brands
Comfortable balancing brand consistency with rapid advertising experimentation
Strong presentation and English communication skills
Especially Valuable
Art‐direction or design‐leadership experience
Experience implementing Design Ops or improving creative workflows
Experience with paid social and digital advertising
Motion, photography, video, UI/UX, or landing‐page experience
Experience creating systems used by multiple designers, teams, or markets
This Role Is Probably Not a Fit If
Your portfolio mainly consists of isolated social posts or ad variations
You prefer receiving a fully defined visual direction rather than creating one
Most of your experience is resizing or adapting existing creative
You do not enjoy building templates, documenting systems, or directing other designers
Competitive compensation benchmarked against senior brand‐design roles
Fully remote
High autonomy and ownership over client visual direction
Opportunity to shape Neon Growth's design standards and creative systems
Work with major consumer brands and substantial advertising budgets
Long‐term path toward Brand Design Lead or Design Director
#J-*****-Ljbffr
📌 Senior Brand Systems Designer - Advertising Creative (Buenos Aires)
🏢 Neon Growth
📍 Buenos Aires