The Field Marketing Specialist (FMS) supports the Field Marketing Manager in building the local face of Red Bull among younger audiences, with special focus on 18-25 y.o. Is responsible for aiding in the planning and execution of Red Bull’s field marketing initiatives, with the mandate of creating the most locally relevant face of our general brand.

Major responsibilities will include directly managing a group of Student Marketeers. The FMS will have to support the team on executing the University Marketing Strategy of Red Bull and lead them during their key responsible like direct sampling and seeding, 3rd party and own production project support, sales support and others.

The FMS is the responsible of building with the FMM the Field Marketing Team strategy and direct responsible of it´s proper implementation. He/she will help to create and implement marketing initiatives in the four key pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications) leveraging On Premise,



Off Premise and New Business opportunities and encompassing local needs and specificities and therefore impacting the heart of local consumers, ultimately leading to the successful development of the business. The FMS is out ‘in the field’ to make things happen, this is not a full ‘office’ job.

All the responsibilities we'll trust you with:
STRATEGIC DIRECTION AND RIGHTNESS OF BRAND PRIORITIES
Work closely with the FMM on the implementation of the field strategy and on defining ideas and programs to build brand image and increase understanding of the product functionality on a local level. Successfully execute program fundamentals in a truly tailored way, seizing opportunities to implement proven best practices where they suit local needs. Drive consumer trial through activities in line with brand values, international guidelines and expectations to win consumers. Drive relevance across a variety of consumption occasions and moments of need through tailored messaging, amp

📌 Field Marketing Specialist (Córdoba) (Argentina)
🏢 Red Bull
📍 Argentina