Multiplatform Marketing
The Digital and Social Media Analyst is responsible for the execution, monitoring, and continuous optimization of social media initiatives across Latin America and Brazil. This role ensures high-quality publishing, effective community management, and actionable performance insights across platforms.
Working within a multiplatform marketing ecosystem, the Digital and Social Media Analyst partners closely with Brand and Content, B2B, Growth and Performance, Marketing and PR Managers (strategy) and Content Creators (content production) to ensure campaigns and always-on content are executed accurately and optimized based on audience behavior.

Key Responsibilities
Content Publishing & Execution
- Execute daily and weekly content publishing across platforms (Instagram, Facebook, TikTok, YouTube, etc.)
- Ensure accuracy and quality control (QA) across all posts, including copy, links, tagging, formats, and timing
- Support content calendar execution across assigned brands and markets (LatAm & Brazil)

Community Management & Moderation




- Manage day-to-day community interactions, including audience engagement, moderation, and response handling
- Escalate issues and sensitive topics following established protocols and in coordination with Managers/Coordinators

Performance Tracking & Insights
- Monitor content performance and engagement metrics (views, reach, engagement, retention, etc.)
- Generate qualitative insights based on audience feedback, sentiment, and behavior
- Support reporting and provide actionable recommendations to improve content performance

Social Listening & Trend Monitoring
- Support social listening activities, including query setup, tagging, and monitoring within listening platforms
- Identify trends, audience signals, and emerging conversations to inform content and marketing decisions

Campaign & Project Support
- Support execution of campaigns, launches, and special projects across social platforms and YouTube
- Track influen

📌 Digital and Social Media Analyst (Buenos Aires)
🏢 Sony Pictures Entertainment
📍 Buenos Aires