Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the
storytellers
bringing our characters to life, the
creators
bringing them to your living rooms and the
dreamers
creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role
The Senior Marketing Manager will lead the development and execution of integrated marketing strategies for HBO Max across ROLA markets. This role
is responsible for
translating regional and general priorities into high-impact local and multi-country campaigns that drive subscriber growth, brand strength, engagement, and ROI, working cross-functionally with Brand, Trade, Content, Media, PR,
Social
and Commercial teams.
This is a hands-on strategic role with regional accountability, strong analytical ownership, and end-to-end campaign leadership.
Your Role Accountabilities
Marketing Strategy & Campaign Leadership
Lead the development and execution of 360° marketing campaigns for HBO Max across ROLA
(ARG, CL, COL & PER)
, aligned with regional and global priorities.
Translate brand, content, and growth strategies into actionable country-level plans, ensuring cultural relevance and consistency.
Own campaign briefs, messaging frameworks, and GTM plans in collaboration with Brand, Content Marketing,
Social, PR
and Media teams.
Drive alignment across multiple stakeholders to ensure flawless execution across markets.
Performance & Business




Impact
Monitor and
optimize
marketing performance across the funnel: awareness, consideration, acquisition, authentication, engagement, and retention.
Partner with Insights & Research to
leverage
data, brand tracking, and consumer insights to
optimize
campaigns.
Analyze results vs. targets and define action plans to close gaps and scale best practices across markets.
Cross-
Functional
&
Partner
Collaboration
Work closely with Trade Marketing and Commercial teams to ensure strong distributor alignment and execution where relevant.
Collaborate with agencies (creative, media, production)
through Media and Creative Services teams
to ensure high-quality, on-brand execution.
Support local teams with tools, frameworks, and guidance to elevate execution standards across the region.
Operational
Excellence
Manage marketing budgets efficiently, ensuring strong ROI and alignment with business
objectives
.
Ensure clear reporting, timelines, and prioritization across multiple campaigns and markets.
Identify
opportunities for process optimization and campaign standardization across ROLA.
Key
KPIs
Subscriber acquisition (Retail & Wholesale contribution)
Engagement metrics and content performance uplift
Authentication rate and active usage among distributors' subscribers
Brand health metrics (Awareness, Consideration, Brand Love)
Earned
media
Budget efficiency and on-time, in-full campaign delivery
Qualifications &
Experiences




7+ years of experience in marketing, preferably in entertainment, media,
subscription
or DTC businesses.
Proven experience leading integrated marketing campaigns end-to-end across multiple markets.
Strong strategic thinking combined with hands-on execution capability.
Data-driven mindset with experience using performance, brand, and consumer insights.
Excellent cross-functional leadership and stakeholder management skills.
Strong project management skills, able to manage multiple priorities in fast-paced environments.
Outstanding communication, briefing, and presentation skills.
Fluent in English and Spanish.
Passion for content, pop culture, and consumer trends.
How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at
/
along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, union status, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our
accessibility page
for instructions to submit your request.

📌 Sr Manager, Marketing Hbomax Rola (Buenos Aires)
🏢 WARNER BROS. DISCOVERY
📍 Buenos Aires