Market Strategy & Localization
- Assist in establishing and handling the execution of our market strategy in Argentina.
- Lead the localization of the app to ensure it resonates with local cultural nuances and user habits.
- Collect and relay relevant user feedback and market intelligence back to the Product and Marketing teams.

Branding & Strategic Partnerships
- Execute a comprehensive branding roadmap, spanning digital channels and offline activations, to scale brand awareness and drive sustainable user growth.
- Lead the end-to-end execution of Influencer Marketing campaigns, either directly or through specialized local agencies.
- Oversee the creation of high-performing UGC assets for acquisition campaigns, collaborating with creators and agencies to ensure a consistent pipeline of localized, high-impact creative material.
- Manage the strategic briefing and day-to-day relationships with external partners,



ensuring all deliverables are strictly aligned with general brand goals.
- Proactively identify and activate unique opportunities within the Argentinean market to deepen brand resonance and local relevance.

Content Creation & Social Media
- Lead the creation and management of our official Instagram page.
- Develop engaging, trend-driven concepts and copy in Spanish, focusing on modern dating culture. You will define concepts and write copy; however, our internal graphic design team will produce all final visual creatives based on your briefings.
- Serve as the primary contact for our community, responding to inquiries and moderating discussions to ensure a safe, positive environment on our Instagram account.

📌 Marketing Representative Argentina (Provincia de Buenos Aires)
🏢 happn
📍 Provincia de Buenos Aires