Brainlabs is the media agency built to answer one question: what's actually driving profit? Founded in 2012 by Daniel Gilbert, we were built by engineers before we were a media agency. Today, 1,000+ Brainlabbers across five continents use our proprietary agents, built on 32 media tools and over 2,500 logged experiments, to help brands connect every channel they plan and buy to one thing: the bottom line.

What You'll Do:
- Design and maintain Solution Design References (SDRs), data layer recommendations, and technical specification documents that serve as the source of truth for tracking implementations across web and app properties.
- Implement and validate analytics tags and marketing pixels using Google Tag Manager, covering both client-side and server-side setups, with strong QA discipline at every stage.
- Experience configuring and validating cross-domain tracking in GA4, including referral exclusions, linker parameters, and session continuity across multi-domain client environments.
- Write JavaScript, ES6, and jQuery functions to capture required data from web pages,



and troubleshoot discrepancies between what the implementation says and what GA4 reports show.
- Build and run analyses in GA4 and BigQuery, going beyond surface-level reporting to surface the behavioral patterns and conversion drivers that matter, including custom explorations, segments, and funnel analysis.
- Manage and mentor a small team of analysts and implementation engineers, reviewing their work, unblocking technical problems, and helping them grow their skills in both implementation and analysis.
- Partner with clients and internal stakeholders to gather analytics requirements, translate them into scoped technical projects, and produce Point of Views (POVs) on measurement trends or platform changes as needed.
- Stay current on privacy-driven shifts in measurement, including consent mode, server-side tagging, and cookieless tracking, and bring practical responses to those changes into th

📌 Senior Digital Analytics Specialist (Argentina)
🏢 Brainlabs
📍 Argentina