Location

Latin America

Schedule

40 Hours / Week

Variable in EST

What’s the purpose of the role?

The purpose of the Senior Paid Media Specialist role is to lead the development and execution of full-funnel paid media strategies that drive measurable business growth for clients, particularly within insurance and business services industries. This role combines strategic leadership and hands-on execution, owning the entire paid media ecosystem—from awareness to customer acquisition and retention—while ensuring campaigns are optimized for performance metrics such as lead generation, cost efficiency, and revenue impact. Additionally, the role serves as a client-facing strategic partner, translating data into actionable insights, guiding decision-making, and ensuring paid media efforts are fully integrated with broader marketing initiatives, including CRM, lifecycle marketing, and multi-channel attribution.

What will I be doing?
- Lead the development and execution of full-funnel paid media strategies across multiple clients.
- Manage and optimize campaigns across Google Ads,



Meta, LinkedIn, programmatic, and CTV.
- Own campaign performance, budgets, and KPIs (ROAS, CPA, CPL, lead generation).
- Analyze performance data and translate insights into actionable optimization strategies.
- Present results, insights, and recommendations directly to clients.
- Collaborate with cross-functional teams (Creative, CRM, Analytics) to ensure integrated marketing efforts.
- Oversee tracking, attribution, and conversion measurement (GA4, GTM, CRM integrations).
- Identify growth opportunities and lead testing and experimentation initiatives.
- Mentor and guide junior team members, ensuring high-quality campaign execution.
- Drive best practices and innovation in paid media, especially within regulated industries

What are my deliverables?
- Full-funnel paid media strategies aligned with client business goals.
- Campaign setups, optimizations, and ongoing performance management ac

📌 Senior Paid Media Specialist (Buenos Aires)
🏢 Ghost Sherpa
📍 Buenos Aires