PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:

Lead and consolidate the Digital business for Argentina, integrating the owned eCommerce and Digital Partner Commerce (DPC / Partner Program) into a single end-to-end digital channel strategy. Ensure consistent brand representation, consumer experience and commercial growth across owned digital and marketplace/partner digital touchpoints, driving unified ranging, merchandising and go-to-market decisions across both fronts.

KEY RESPONSIBILITIES

- Own the end-to-end digital channel strategy for Argentina, integrating owned eCommerce and Partner Program (marketplaces, e.g. Mercado Libre) under one commercial and brand vision.
- Own the site range, merchandising and channel strategy for owned .com.
- Own the Partner Program business across marketplace partners: account strategy, ranging, merchandising planning and financial forecasting.
- Define a unified digital ranging and assortment strategy to avoid channel conflict and maximize brand presentation across owned and partner digital.
- Drive business planning and financial forecasting for the consolidated digital business (owned + partner), aligned with total DTC/Wholesale digital targets.
- Act as single point of contact between Market structure and the LAM cluster, scaling best practices across both eComm and Partner Program.
- Develop and lead a high-performing team across both disciplines (eComm and DPC), building talent and succession pipeline.
- Represent Argentina digital in key internal and external forums (sell-ins, account meetings, leadership reviews, conferences).
- Own relationships with key external digital partners at senior level (marketplaces, Google, agencies).
- Drive digital business cases with the analytics team to act on growth opportunities across both channels.

KEY RELATIONSHIPS:
- GM
- eCommerce team (own site)
- DPC / Partner Program team
- Market DPC lead (Europe)
- Integral Sales, Brand Activation, Brand Planning teams




- Buying & Trading

KNOWLEDGE SKILLS AND ABILITIES:
- Strong digital commerce expertise: digital shelf optimization, conversion, CTR, traffic and other key digital metrics, and the ability to translate them into commercial action.
- Proven people leadership: able to lead, develop and align multiple teams and under a single vision, building talent and succession pipeline.
- Strong commercial and financial acumen: forecasting, P&L; ownership, business planning and business case development for a consolidated digital business.
- Excellent stakeholder management and influencing skills across Market and Region levels, and within a matrix organization.
- Ability to manage channel conflict and drive an integrated go-to-market approach across owned and partner digital.
- Experience owning and negotiating senior-level relationships with external digital partners (marketplaces, Google, agencies).
- Data-driven decision making, with the ability to work with analytics teams to identify and act on growth opportunities.
- Growth and digital mindset, consumer and customer obsessed, with a continuous improvement approach.
- Fluent in English and Spanish.

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:
- 10+ years of relevant experience in digital / eCommerce and/or marketplace partner businesses, ideally within retail, consumer goods or a comparable industry.
- University degree in Business, Marketing, Economics or related field; postgraduate qualification is a plus.




- Proven track record of delivering against measurable digital sales and commercial targets.
- Demonstrated experience owning eCommerce channel strategy (owned .com) and/or Partner Program / marketplace management.
- 5+ years of people management experience, including leading managers and cross-functional teams.
- Experience operating in a matrix, multi-market environment; exposure to global/regional structures is a plus.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR. COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.

– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –

BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.

JOB TITLE

Digital Director

BRAND

LOCATION

San Isidro

TEAM

Digital

STATE

COUNTRY/REGION

AR

CONTRACT TYPE

Full time

NUMBER

547214

DATE

Jul 22, 2026

📌 Digital Director (San Isidro)
🏢 Adidas
📍 San Isidro