Requirements

Must-haves

- 4+ years of growth marketing experience, ideally in a B2B context

- Experience building and leading personalized, AI-driven growth programs

- Experience with ABM Strategy

- AEO/GEO knowledge

- Expertise in demand gen and marketing ops

- Ability to partner closely with technical builders (e.g. GTM Engineers), setting priorities and specs for them to execute

- Ability to test strategies quickly and iterate rather than over-specifying

- Deep understanding of how AI is reshaping growth and marketing (e.g. AEO, personalization at scale, agentic workflows, intent-based outreach)

- Deep understanding of sales, marketing, and revenue processes, and what GTM teams actually need from their systems

- Strong communication skills in both spoken and written English

Nice-to-haves

- Startup experience

- Experience building or scaling a growth function in a high-growth environment

- Basic technical or scripting knowledge to communicate effectively with the GTM Engineer

- Familiarity with CRM tools (e.g. Salesforce, HubSpot) and how growth strategy connects to pipeline data

- Bachelor's Degree in Marketing, or equivalent

What you'll work on

- Own GTM strategy and prioritization,



identifying the highest-leverage motions to build or transform in partnership with marketing and the GTM Engineer

- Shape the AI-driven growth playbook, covering AI search visibility (AEO), signal-based personalization at scale (e.g. buyer intent data), and AI-powered demand generation across organic, inbound, and outbound channels

- Define ICP, segmentation, and enrichment strategy, turning raw data into sales-ready, signal-to-action intelligence alongside the GTM Engineer

- Design a multi-channel prospecting strategy, covering sequencing, messaging, channel mix, and testing (e.g., subject lines, send times, offers) across outbound and inbound motions

- Set ABM and paid media strategy, defining audience targeting across channels (e.g. LinkedIn, Google) and connecting ad engagement to pipeline data

- Adapt proven, AI-driven growth playbooks to fit our market and product

- Partner closely with the GTM Engineer, translating strategic direction into clear priorities and specs while they handle execution

Required Skills

- LLMs & Generative AI Tools

- AI Technologies

- HubSpot

- Salesforce

📌 Growth Marketer (Argentina)
🏢 Talent Acquisition ANA
📍 Argentina