Location Latin America Schedule 5 - 20 Hours / Week Variable in EST What's the purpose of the role?

The Pinterest Ads

Specialist will be responsible for managing and optimizing paid media campaigns on Pinterest, with a clear focus on driving brand awareness, engagement, and conversions. This is a hands-on, execution-driven role where performance is everything — the adecuado candidate knows how to turn platform strategy into measurable results through visually compelling, data-backed campaigns What will I be doing? Manage and optimize Pinterest Ads accounts end-to-end.

Plan, launch, and scale campaigns across traffic, conversions, catalog sales, and awareness objectives.

Build campaign structures including ad groups, targeting, and budget allocation.

Set up and maintain the Pinterest Tag and conversion tracking.

Collaborate with creative teams to develop high-performing, platform-native ad content.

Test creatives, audiences, and messaging to improve CTR, CPA, and ROAS.

Monitor and analyze key metrics (impressions, CTR, CPC, CPA, ROAS) to identify opportunities.

Deliver regular performance reports with clear, actionable recommendations.

Develop and refine audience strategies: interests, keywords, actalike, and retargeting.

Stay current with Pinterest trends, updates, and best practices What are my deliverables? Fully operational and optimized Pinterest Ads campaigns running against clear objectives.

Proper Pinterest Tag implementation and conversion tracking in place.

Regular performance reports with metrics, insights, and actionable recommendations.

Documented audience and keyword strategies, continuously refined based on data.

Creative testing frameworks with clear results and learnings.

Evidence of improved performance over time — lower CPA, higher ROAS, better CTR.

Campaign structures built for scale, with clear budget allocation and targeting logic.



What experience do I need to succeed? Proven hands-on experience managing Pinterest Ads campaigns with measurable results — this is non-negotiable.

Strong understanding of paid social fundamentals: campaign structure, bidding, audience targeting, and optimization.

Experience setting up and managing conversion tracking, the Pinterest Tag, and attribution models.

The ability to read performance data, identify what's working (and what's not), and act on it quickly.

Experience collaborating with creative teams and providing clear, data-driven direction.

Solid organizational skills and strong attention to detail — you're managing multiple campaigns at once.

Nice To Have

Experience on other paid social platforms like Meta Ads or TikTok Ads.

Background in e-commerce and catalog-based campaigns.

Familiarity with Google Analytics and reporting dashboards.

Experience working in an agency or managing multiple accounts simultaneously. What skills do I need to succeed?

Pinterest Ads expertise: know the platform inside out, from campaign setup to advanced optimization.

Analytical thinking: diving into data, spotting trends, and making informed decisions fast.

Creative judgment: evaluate ad creatives through a performance lens and give clear direction to designers.

Keyword and audience strategy: build and refine targeting that actually converts.

Testing mindset: run structured A/B tests and know how to extract actionable learnings from them.

Attention to detail — budgets, tracking, campaign settings — nothing slips through the cracks.

Communication skills: translate complex data into clear, concise reports for different audiences.

Self-management — as a fractional role, you need to be proactive, organized, and able to deliver without hand-holding.

Tech fluency: work with tools like Google Analytics, Slack, Google Workspace, and project management platforms.

Strong English-speaking proficiency

📌 Pinterest Ads Specialist (Buenos Aires)
🏢 Websites That Sell
📍 Buenos Aires