Department:
Marketing and Communication
Work Arrangement:
Remote
Job Type:
Independent Contractor, Full Time
Work Schedule:
US Time Zone (candidate expected to be versátil with the client's preference)
Locations:
Philippines, LATAM, South Africa, Kenya, and other remote regions with excellent English communication skills
About Pearl Talent
Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They're looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we've hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US.
Hear why we exist, what we believe in, and who we're building for:
WATCH HERE
Why Work with Us?
At Pearl, we're not just another recruiting firm—we connect you with exceptional opportunities to work alongside visionary US and EU founders. Our focus is on placing you in roles where you can grow, be challenged, and build long-term, meaningful careers.
Role Overview
The Growth Marketer owns the strategy and execution of data-driven initiatives that drive acquisition, activation, retention, and revenue growth. This role blends experimentation, performance marketing, and lifecycle optimization—designing and executing campaigns across channels while continuously testing, learning, and scaling what works.
You will act as the growth engine, identifying high-impact opportunities across marketing, product, and distribution channels. This role is ideal for analytical, execution-focused marketers who thrive in fast-paced environments, enjoy experimentation, and are motivated by measurable business outcomes.
Your Impact
Your work will directly influence revenue growth, customer acquisition efficiency, and lifetime value. By identifying scalable channels and optimizing conversion funnels, you'll reduce CAC and improve ROI. Your experiments will generate insights that shape positioning, messaging, and go-to-market strategies. Your cross-functional collaboration will ensure growth initiatives translate into seamless, high-converting user experiences.
Core Responsibilities
Growth Strategy & Campaign Execution — 30%
Develop and execute growth strategies aligned with business objectives
Own lifecycle marketing initiatives across Acquisition, Activation, Retention, Referral, and Revenue (AARRR)
Plan and manage multi-channel campaigns across SEO, SEM, paid social, email, and content
Conduct market, audience,



and competitor research to identify growth opportunities
Set campaign goals, budgets, and performance benchmarks
Monitor performance and optimize campaigns to improve ROI
Identify growth levers across marketing, product, and sales touchpoints
Content Creation & Distribution — 25%
Develop high-quality content for blogs, landing pages, email, and social channels
Craft compelling value propositions and conversion-focused messaging
Ensure content aligns with brand voice and broader growth strategy
Collaborate cross-functionally on integrated content campaigns
Distribute content strategically across owned, earned, and paid channels
Maintain consistent messaging across the full customer journey
Channel Optimization & Experimentation — 20%
Design and run A/B tests across ads, landing pages, and funnels
Manage and optimize paid channels (Google Ads, Meta Ads, etc.)
Test new acquisition channels, tactics, and growth loops
Optimize email marketing for engagement and conversion
Own SEO strategy including keyword research and on-page optimization
Experiment with community, referral, partnership, or affiliate growth models
Analytics & Performance Optimization — 15%
Track performance using analytics and marketing automation tools
Monitor key metrics such as traffic, conversion rates, CAC, LTV, and ROI
Implement tracking infrastructure (UTMs, pixels, dashboards)
Translate insights into clear, actionable optimization recommendations
Identify top-performing channels and scale successful initiatives
Report weekly and monthly on performance and business impact
Cross-Functional Collaboration & Reporting — 10%
Partner with Product, Sales, Design, and Engineering teams
Align growth initiatives with product roadmap and business priorities
Coordinate creation of high-converting creative assets
Improve lead quality and handoff processes with sales teams
Present performance insights and recommendations to stakeholders
Share learnings and best practices across the organization
Must-Haves (Required)
Experience
1-3+ years in growth marketing, performance marketing, or digital marketing
Proven track record delivering measurable growth outcomes
Experience managing multiple channels simultaneously
Strong understanding of lifecycle and funnel-based marketing




Marketing & Strategy
Hands-on expertise in SEO, SEM, paid social, content, and email
B2B marketing experience with strong audience segmentation skills
Strong copywriting and messaging capabilities
Growth mindset with bias toward experimentation and iteration
Analytics & Technical Skills
Proficiency with analytics and marketing platforms (Google Analytics, HubSpot, etc.)
Strong data analysis and conversion optimization skills
Experience running A/B tests and experimentation frameworks
Hands-on experience managing Google Ads and Meta Ads
Communication & Work Style
Excellent written and verbal English communication
Clear, structured communicator with stakeholders
Analytical, results-oriented, and execution-focused
Comfortable working remotely with EST/PST overlap
Nice-to-Haves (Preferred)
5+ years in growth or performance marketing
Experience in SaaS, fintech, crypto/Web3, real estate, or B2B tech
Community-driven or product-led growth experience
Advanced SEO or technical SEO background
Startup or 0→1 growth experience
Team leadership or mentorship experience
Additional language proficiency
Tools Proficiency
Must-Haves (Required)
Marketing Automation: HubSpot, Marketo, or similar
Analytics & Tracking: Google Analytics, GTM, UTM frameworks
Paid Ads: Google Ads, Meta Ads Manager
CMS: WordPress or equivalent
Email Marketing: HubSpot, Mailchimp, Klaviyo, or similar
Design: Canva or basic Adobe tools
Collaboration: Slack, Zoom, Google Workspace
Project Management: Asana, Trello, Notion, Monday, or similar
Nice-to-Haves (Preferred)
Advanced Analytics: GA4, Mixpanel, Amplitude, Segment
A/B Testing: Optimizely, VWO
SEO: Ahrefs, SEMrush, Screaming Frog
Landing Pages: Webflow, Unbounce, Instapage
Attribution & UX: Hotjar, FullStory, Crazy Egg
Community Platforms: Discord, Reddit, Telegram
Competitive Salary:
Based on experience and skills
Remote Work:
Fully remote — work from anywhere
Generous PTO:
In accordance with company policy
Direct Mentorship:
Access to global industry leaders
Learning & Development:
Continuous growth resources
Global Networking:
Work with international teams
Health Coverage (Philippines only):
HMO after 3 months (full-time)
Our Recruitment Process
Application
Skills Assessment
Initial Screening
Top-grading Interview
Client Matching
Job Offer
Onboarding
Ready to Join Pearl Talent?
Build a long-term remote career managing impactful social media strategies for global teams. Join Pearl Talent and bring creativity, structure, and performance-driven storytelling to meaningful work.

📌 Growth Marketer - Sr008 (Quilmes)
🏢 Pearl
📍 Quilmes