01 ago
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LESTARS MANAGEMENT CONSULTANCY
|
Buenos Aires
01 ago
LESTARS MANAGEMENT CONSULTANCY
Buenos Aires
Position: Media Buyer (Spanish or Chinese speaker)
Location: Armenia (relocation required)
About the Role:
On behalf of our client, a fast-growing multinational iGaming company, we are seeking a dynamic Media Buyer to join the office in Yerevan, Armenia. The idóneo candidate should be a Spanish or Chinese speaker with experience in the iGaming industry.
The company will provide full relocation support.
Job Responsibilities:
Primarily responsible for media buying in Latin American markets across channels including Facebook/Meta, Google Ads (UAC), Tik Tok, Whats App, and Telegram.
Test, optimize, and scale advertising campaigns; develop weekly/monthly media buying plans and generate performance reports.
Utilize cloaking techniques and anti-detect browsers to ensure stable delivery on restricted platforms.
Design and optimize PWA (Progressive Web App) acquisition funnels to reduce friction from click to first‑time deposit (FTD).
Continuously optimize landing pages, offers, creative assets, and user experience through A/B testing.
Leverage Telegram/Whats App community traffic to drive registrations and deposit conversions.
Deeply track and optimize core metrics: ROI, NGR, GGR, LTV, FTD, CAC, etc.
Quickly adjust strategies based on attribution models and segmentation data.
Requirements:
2+ years of experience in advertising media buying, with at least 1–2 years focused specifically on the iGaming (online casino / online slot machines)
industry.
Proficient in major advertising platforms such as Facebook Ads and Google Ads, with hands‑on experience in grey‑market or restricted‑industry advertising.
Proven experience in Latin American markets (Brazil, Mexico, etc.), with a solid understanding of local user behavior and market differences.
Capable of managing large budgets (monthly budget of $50K–$100K+).
Experience in PWA funnel building and optimization.
Experience monetizing community traffic (Telegram/Whats App).
Understanding of regulatory differences across Latin American countries (e.g., Brazil's PIX payment ecosystem, Argentina's provincial regulatory fragmentation, Mexico's OXXO payment habits, etc.).
Data‑sensitive, with the ability to clearly assess economics based on ROI/LTV.
Strong self‑motivation and ownership, capable of thriving in a fast‑paced environment.
Combines creative thinking with strategic mindset, with a continuous drive to test new hypotheses.
Fluent in Spanish and English; Chinese is considered an advantage.
Willingness to relocate to Yerevan, Armenia.
What We Offer:
A competitive salary and benefits package.
Relocation package including flight ticket, visa expenses, accommodation, and meals.
Extensive opportunities for professional development and career growth within a fast‑paced, expanding company.
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📌 Media Buyer (Spanish or Chinese speaker) (Buenos Aires)
🏢 LESTARS MANAGEMENT CONSULTANCY
📍 Buenos Aires