Role Description:

This is a full-time remote role for a Senior PPC Specialist. The Senior PPC Specialist will be responsible for managing pay-per-click campaigns, optimizing ad performance, conducting keyword research, and analyzing web analytics data. The role involves developing and executing PPC strategies, monitoring budget expenditures, and reporting on campaign performance. Collaboration with the marketing team to align PPC activities with overall marketing goals is also required.

Qualifications:

PPC Experience:
- Skilled in creating, managing, and optimizing paid advertising campaigns across platforms such as
Google Ads, Bing Ads, and social media channels
.
- Experienced in
keyword research, audience targeting, ad copywriting, and A/B testing
to improve click-through and conversion rates.
- Proficient in
budget management and bid strategy optimization
to maximize ROI.




- Strong understanding of
performance tracking and analytics
(Google Analytics, conversion tracking, attribution models).

Google Merchant Center Experience:
- Hands-on experience setting up and managing
Google Merchant Center accounts
.
- Expertise in
creating and optimizing product feeds
to ensure accuracy and compliance with Google Shopping policies.
- Ability to troubleshoot and resolve
feed disapprovals or policy violations
.
- Skilled in integrating Merchant Center with
Google Ads for Shopping campaigns
, driving traffic and sales through product listings.
- Knowledge of
structured data, product categorization, and competitive pricing strategies
to improve visibility and performance.

📌 Senior PPC Specialist (Argentina)
🏢 Robert Gerov Media
📍 Argentina