Job Title: GTM Excellence & Innovation Specialist (Assistant Director)

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The Opportunity

Within EY’s Clients & Industries function, the Demand Generation team is responsible for driving dynamic pipeline growth and customer acquisition. This is achieved through meticulously curated experiences, events, content, and activation strategies tailored to our strategic relationships and channels. Our approach is aligned with EY’s brand, market insights, priority initiatives, and client purchasing behaviors—ensuring we foster meaningful customer growth from an industry perspective.

The Go-to-Market Content Center of Excellence (CoE) plays a pivotal role in delivering high-quality assets, curated experiences, and activation programs that showcase EY’s capabilities and enable impactful client interactions.



The CoE also fuels sales experiences through frictionless, AI-powered content management.

As an Excellence & Innovation Specialist, you will be responsible for managing projects and initiatives that enhance the quality, accessibility and impact of our go to market assets and supporting processes in alignment with client growth priorities. This role blends project management with innovation to deliver frictionless, AI-powered content experiences

Key Responsibilities
- Manage medium-complexity, concurrent GTM content projects from initiation through to delivery
- Contribute to delivery of high-complexity projects as part of core project teams
- Apply structured project management methodologies to scope, plan, execute, and close projects, including risk mitigation and stakeholder alignment.
- Design and develop reporting frameworks and KPIs to track impact on pipeline and ensure consistent quality and measurable outcomes across all GTM content

📌 Go-to-market Innovation Specialist (Buenos Aires)
🏢 EY Studio+ Nederland
📍 Buenos Aires