01 ago
|
Chevron
|
Buenos Aires
01 ago
Chevron
Buenos Aires
The Chevron Business Support Center (BASSC), located in Buenos Aires (Puerto Madero), Argentina, is accepting online applications to join the Buenos Aires Downstream Service Center Team. In addition to providing Downstream services support, the more than 1000 professionals that work at BASSC, provide expert information technology, human resource, finance, procurement, and solutions to Chevron partners around the globe.
Buenos Aires Downstream Service Center, provides back office and customer service support to the North America (US and Canada) and Latin America Retail, Aviation, Commercial & Industrial, Lubricants and Chemicals businesses.
Chevron is accepting online applications for the Consumer Audience Specialist position
About the Role
The Consumer Audience Specialist role is a hands‑on key contributor to driving consumer acquisition, retention, and engagement across Chevron’s marketing channels. The adecuado candidate combines strong analytical skills with operational agility to deliver high‑performing campaigns. Responsibilities include data interpretation, stewardship,
and continuous improvement to optimize marketing effectiveness.
Responsibilities for this position may include but are not limited to:
Audience Strategy & Segmentation
- Develops audience segments over time using behavioral insights, predictive analytics and/or AI‑driven analysis
- Defines audience logic and recommends targeting criteria for personalized marketing journeys
Data Stewardship & Enablement
- Verifies and validates data availability for Journey Delivery and campaign execution.
- Provision audience data to campaign specialists across B2C and B2B channels.
- Maintain and evolve RFM (Recency, Frequency, Monetary) modeling frameworks
- Act as a data steward and end‑user advocate for data quality and usability.
Cross‑Functional Collaboration
- Liaise with internal teams to ensure seamless campaign execution (i.e. Marketing Technology, Data Science, Programs)
- Strong partnership with the
📌 Consumer Audience Specialist (Buenos Aires)
🏢 Chevron
📍 Buenos Aires