The Distribution Partner Manager’s main priority is representing and managing the RedBull business with assigned Distribution Partners (Distributors and Wholesalers) by developing and agreeing annual business plans, achieving growth, driving Red Bull initiatives, and tracking Key Performance Indicators (KPIs) in line with the company strategy and priorities which lead to an increase in Distribution, Execution and Volume.

DISTRIBUTOR MANAGEMENT
- Coordinate regular meetings with distribution partner’s teams in order to communicate company strategy and priorities, review business KPI’s, discuss opportunities and threats in the region, run trainings and update sales teams.
- Assign sales, distribution, execution etc. targets to DPs based on business targets (and relevant teams) and followup these targets regularly.
- Provide execution trainings, on-the-job trainings and coaching to DP and their teams.
- Regular Trade Visits with DP Field teams to coach DP sales team and unlock distribution and execution opportunities.
- Analyze the opportunities in the region,



take proper action and implement as needed.
- Ensures DPs fully understand and execute Red Bull execution / merchandising standards.
- Implements systems to track and benchmark DPs against key initiatives/goals.
- Plan and Execute incentive programs in line with company targets in order to keep sales representatives focused and motivated.
- Be a credible beverage business consultant to DPs and customers and act as a category captain by presenting category and Red Bull Potential.

DISTRIBUTOR STRUCTURE AND ACCOUNTABILITY EXPERT
- Thorough working knowledge of distributors internal systems and structure.
- Understands distributor’s hierarchy and has relationship from the top down (Owner to Managers).
- Clear understanding of the person responsible and accountable for tasks or programs within DP.

BUSINESS PLANNING
- Develop with assigned DPs the annual business plans (bottom up) with regards to organization requir

📌 Distributor Partner Manager (Santa Fe)
🏢 Red Bull
📍 Santa Fe