GTM Content Development Specialist (Assistant Director)

Within EY’s Clients & Industries function, the Demand Generation team is responsible for driving dynamic pipeline growth and customer acquisition through meticulously curated experiences, events, content, and activation strategies tailored to our strategic relationships and channels. Our approach is aligned with EY’s brand, market insights, priority initiatives, and client purchasing behaviors—ensuring we foster meaningful customer growth from an industry perspective.

Go‑to‑Market Content Center of Excellence (CoE)

The CoE plays a pivotal role in delivering high‑quality assets, curated experiences, and activation programs that showcase EY’s capabilities and enable impactful client interactions. The CoE fuels sales experiences through frictionless, AI‑powered content management.

As a GTM Content Development Specialist, you will source, develop and activate high‑quality go‑to‑market assets aligned with client growth priorities. By applying and identifying best practices, leveraging emerging technologies,



and integrating GenAI, you’ll deliver relevant, engaging content and curated experiences.

Key Responsibilities
- Project manage and execute end‑to‑end content development initiatives aligned with client growth priorities.
- Curate and activate go‑to‑market content and experiences to ensure they are relevant, intuitive and easily accessible for client stakeholders.
- Contribute to shaping the CoE products and services, elevating ideas for improvement, optimization and growth of capabilities.
- Collaborate across Clients & Industries and partner functions (e.g., Industries, Accounts, Regions, SLs, G&I;, BMC, Technology) to support content development and refinement.
- Apply governance standards and best practices to maintain consistency and quality.
- Use GenAI and analytics tools to enhance content creation and optimize performance.
- Contribute to a high‑performing, inclusive team culture that supports growth

📌 Go-to-market Content Development (Buenos Aires)
🏢 EY
📍 Buenos Aires