01 ago
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Backblaze
|
Argentina
01 ago
Backblaze
Argentina
Backblaze is the object storage leader in the open cloud movement, fueling customer success with cloud storage built purposefully to unlock budgets, unburden administrators, and unleash innovators. Together with our partners, we’re helping customers break free from the restrictive, overpriced legacy solutions that hold them back, and blaze forward with the full power of the open cloud in their hands.
Founded in 2007, we scaled the business with less than $3 million in outside funding until 2021, when we did a traditional IPO on the Nasdaq stock exchange. Today, Backblaze generates over $100M in revenue and is the leading specialized storage cloud — managing over three billion gigabytes of data storage for 500K+ customers in 175+ countries.
About The Role
The Director of Growth owns the self‑serve revenue engine end‑to‑end — from top‑of‑funnel acquisition strategy through product‑led growth, activation, and expansion — and operates with cross‑functional authority across Product, Engineering, Marketing Ops, and our paid acquisition agency.
This is not a funnel repair job or a lifecycle marketing role. It’s a growth leadership role for someone who thinks first about where new users come from, and second about everything else.
What You’ll Do
Top‑of‑Funnel Strategy
- Own organic and paid acquisition strategy across all channels, including direct oversight of our paid acquisition agency — setting strategy, budget allocation, and performance expectations
- Drive developer community acquisition across Reddit, Hacker News, dev‑focused communities, technical content, GitHub presence, and DevRel‑adjacent programs
Product‑Led Growth
- Own the PLG motion: product qualification logic, activation funnel design, self‑serve to sales‑led handoff design, and expansion trigger strategy
- Work directly with Product and Engineering to prioritize self‑serve improvements and advocate for PLG in planning cycles
AI/ML Segment Ownership
- Own the corporate narrative and translate it into ch
📌 Growth Marketing Director | LATAM (Argentina)
🏢 Backblaze
📍 Argentina