We’re looking for a strategic, data-obsessed Ad Buyer who understands how to scale brands profitably across TikTok, Meta, and emerging paid platforms.

This person should be equally comfortable:

● Launching and optimizing campaigns

● Building testing frameworks

● Collaborating closely with creative teams

● Translating data into actionable insights

● Communicating clearly with clients

You will not operate in isolation — you will work directly with creative strategists, editors,

influencer leads, and account managers to ensure performance and storytelling align.

What You’ll Do

Paid Media Strategy & Execution

● Plan, launch, and optimize campaigns across Meta, TikTok, and other emerging platforms

● Build full-funnel campaign structures (awareness → consideration → conversion →

retention)

● Develop structured creative testing roadmaps

● Manage budget pacing and allocation across multiple accounts

● Scale winning creative quickly and decisively

Performance Optimization

● Monitor CPA, ROAS, MER, CAC, LTV, CTR, thumbstop rates, hook rates, and creative fatigue signals

● Identify performance trends and proactively pivot

● Conduct audience testing, offer testing, and landing page testing in collaboration with clients

● Implement smart retargeting and retention strategies

Creative Collaboration

● Partner with creative strategists to inform ad angles based on performance data

● Provide structured creative feedback based on metrics

● Help identify what’s working and why





● Ensure creative is platform-native and conversion-focused

Reporting & Communication

● Deliver clear, concise weekly performance updates

● Lead performance conversations on client calls when needed

● Turn data into insights, not just dashboards

● Provide scaling plans backed by numbers

What We’re Looking For

● 3+ years hands-on paid media experience (agency experience strongly preferred)

● Proven experience managing $50K–$500K+ monthly budgets

● Deep platform knowledge (Meta + TikTok required)

● Strong understanding of DTC performance metrics

● Experience scaling brands profitably, not just maintaining campaigns

● Comfortable in fast-moving environments

● Proactive communicator

● Obsessed with testing and iteration

You should know

● How to diagnose performance problems quickly

● When to cut losers

● When to scale aggressively

● How to align paid with creative strategy

● How to manage multiple brands without chaos

Bonus Points

● Experience with TikTok Shop

● Experience working alongside influencer teams

● Familiarity with Triple Whale, Northbeam, or advanced attribution tools

● Understanding of retention metrics and lifecycle marketing

● Experience with CPG or retail launches

What Success Looks Like

● Accounts are scaling profitably

● Creative testing is structured and consistent

● Clients feel confident in the strategy

● Performance insights inform creative production

● We move faster than competitors

📌 Media Buyer (Paid Media Manager) (Argentina)
🏢 Ghost Sherpa
📍 Argentina