About Neon Growth

Neon Growth is a performance marketing agency helping ecommerce and consumer brands grow through media, creative strategy, design, measurement, and experimentation.

Creative is not treated as isolated ad production. We believe strong advertising should make a brand more recognizable and effective every time someone encounters it.

You will work with creative strategists, designers, media buyers, and client teams managing millions of dollars in monthly advertising investment. The Role

We are looking for a Senior Brand Designer who can build recognizable visual systems for advertising - not simply design individual ads.

You will define how client brands appear across paid social, campaign launches, product storytelling, landing pages, creator content, and other digital activations.

This includes developing typography systems, layout principles, visual territories, templates, components, and art-direction guidelines that allow the wider team to produce consistently strong work.

The adecuado person combines strong brand-design craft, systems thinking, advertising judgment, and the ability to improve the work of other designers. What You’ll Do

Translate existing brand identities into practical visual systems for advertising

Develop visual directions for clients whose creative feels inconsistent or insufficiently distinctive

Define typography, grids, hierarchy, composition, color usage, product treatment, and image direction

Build organized Figma libraries, templates, components, and campaign toolkits

Create systems that scale across Meta, TikTok, YouTube, Reddit, Snap, landing pages, and other digital channels

Produce polished reference executions that establish the expected creative standard

Review work from other designers and provide clear, constructive art direction





Partner with strategists and media buyers to connect brand expression with messaging and performance insights

Evolve creative systems based on what is working without weakening brand consistency

Present visual directions and design rationale to internal teams and clients What Success Looks Like

Each assigned client has a clear and usable advertising design system

Client ads become recognizable even before the logo is visible

Designers produce stronger and more consistent work with less subjective feedback

Campaigns feel connected across formats, audiences, and channels

Winning ideas can be expanded without becoming repetitive or visually diluted The overall standard of typography, layout, hierarchy, and brand expression improves What Makes You a Fit

6+ years of experience in brand design, advertising design, campaign design, or art direction A portfolio showing visual identities, campaign systems, or scalable digital brand ecosystems

Strong examples of extending one visual direction across multiple formats

Exceptional typography, layout, composition, hierarchy, and visual storytelling skills

Advanced proficiency in Figma and Adobe Creative Suite

Experience building templates, component libraries, brand toolkits, or design systems

Ability to establish a visual direction and guide other designers in applying it

Experience with ecommerce, fashion, beauty, footwear, technology,



or consumer brands

Comfortable balancing brand consistency with rapid advertising experimentation

Strong presentation and English communication skills Especially Valuable

Art-direction or design-leadership experience

Experience implementing Design Ops or improving creative workflows

Experience with paid social and digital advertising

Motion, photography, video, UI/UX, or landing-page experience

Experience creating systems used by multiple designers, teams, or markets This Role Is Probably Not a Fit If

Your portfolio mainly consists of isolated social posts or ad variations

You prefer receiving a fully defined visual direction rather than creating one

Most of your experience is resizing or adapting existing creative

You do not enjoy building templates, documenting systems, or directing other designers Compensation & Benefits

Competitive compensation benchmarked against senior brand-design roles

Fully remote

High autonomy and ownership over client visual direction

Opportunity to shape Neon Growth’s design standards and creative systems

Work with major consumer brands and substantial advertising budgets

Long-term path toward Brand Design Lead or Design Director What to Submit

Your portfolio should include at least two case studies showing more than final assets. For each project, briefly explain:

The original brand or creative problem

Your specific role and level of ownership The visual direction or system you created The typography, grids, templates, components, or design rules behind it

How the system extended across multiple channels or formats

How other designers or teams used it

Any impact on consistency, recognition, production speed, engagement, or performance

📌 Senior Brand Systems Designer - Advertising Creative (Buenos Aires)
🏢 Neon Growth
📍 Buenos Aires