We are hiring a lifecycle marketer to own retention for a high-growth e-commerce brand.

This role is centered on hands‑on Klaviyo execution: segmentation, automated flows, campaign planning, deliverability, testing, and clear reporting tied to repeat purchase rate, LTV, and contribution margin.

Responsibilities

- Own the email and SMS calendar in Klaviyo from brief through QA, launch, and post-send analysis.

- Build and improve Welcome, Browse Abandonment, Cart Abandonment, Post-Purchase, Cross-Sell, Win-Back, and replenishment flows.

- Create meaningful customer segments using purchase behavior, engagement, product affinity, predicted value, and lifecycle stage.

- Maintain a disciplined A/B testing roadmap across subject lines, offers, content, timing, frequency, and flow logic.

- Monitor deliverability, list growth, consent, suppression, and sender reputation; resolve issues before they affect revenue.

- Partner with creative and merchandising teams to turn imperfect inputs into on‑brand campaigns quickly.

- Produce weekly reporting on revenue, conversion, repeat purchase, LTV,



unsubscribe rate, spam rate, and flow health.

Requirements

- 3+ years of lifecycle, retention, or CRM experience for a DTC or e-commerce brand.

- Deep hands‑on Klaviyo experience, including custom properties, event triggers, flow logic, segmentation, and reporting.

- Strong Shopify fluency and familiarity with the surrounding e-commerce stack.

- Comfortable working in spreadsheets and explaining performance without hiding behind platform attribution.

- Strong copy judgment, careful QA habits, and the ability to ship independently at a fast cadence.

Helpful but not required

- Experience with Gorgias, Recharge, Attentive, Postscript, or loyalty and referral tools.

- Experience improving deliverability or migrating a large account into Klaviyo.

- Examples of flows, campaigns, or retention programs that materially improved LTV or repeat purchase rate.

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Required Skill Profession

Other General

📌 Klaviyo Lifecycle Marketing Manager (Argentina)
🏢 PVH (Tommy Hilfiger/Calvin Klein)
📍 Argentina