Job Responsibilities

Own the retention marketing strategy across Email, SMS, and other customer engagement channels.

Design lifecycle journeys including onboarding, cross-sell, replenishment, win-back, reactivation, and loyalty campaigns.

Build segmentation and personalization strategies that improve customer experience and revenue.

Plan, launch, analyze, and continuously optimize campaigns through A/B testing and experimentation.

Monitor and improve key retention KPIs including LTV, repeat purchase rate, churn, conversion rate, revenue per recipient, and customer engagement.

Partner closely with Growth, Product, Data, Design, and Customer Experience teams to deliver seamless customer journeys.

Stay ahead of retention marketing trends, automation capabilities, and industry best practices.

Qualifications

5+ years of experience in CRM, Lifecycle, Email Marketing, or Retention Marketing.





Experience managing Email and SMS strategies for eCommerce or DTC brands.

Hands‑on experience with marketing automation platforms such as Klaviyo, Braze, Iterable, Customer.io, Hub Spot, or similar.

Strong analytical skills with the ability to translate customer data into actionable growth initiatives.

Experience with customer segmentation, personalization, and lifecycle marketing.

Strong project management and stakeholder management skills.

Excellent communication and copywriting abilities.

Knowledge of Email and SMS compliance (GDPR, CAN‑SPAM, TCPA, etc.).

Beauty industry experience is a plus.

Benefits

100% Remote, USD competitive salary, paid time off, and more.

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📌 Retention Manager Beauty (Santa Fe)
🏢 Trafilea
📍 Santa Fe