emote (Global)

Full-Time | Permanent

Executive Leadership Opportunity

Build the Marketing Function. Drive the Growth Strategy.

We're partnering confidentially with a fast-growing, digital-first professional services company seeking an experienced Head of Marketing to lead its global marketing function.

This is a rare opportunity to build, own, and execute the marketing strategy for a highly respected international business operating in a complex, trust-driven industry. Reporting directly to the CEO, you'll have full ownership of brand strategy, SEO, AI search, content operations, paid acquisition, PR, conversion optimization, and marketing performance.

This is not a role for someone who wants to manage agencies from a distance. We're looking for a builder—someone who enjoys creating systems, scaling growth, leveraging AI, and delivering measurable business results.

Why Join?

- Report directly to the CEO with full ownership of the marketing function

- Build and execute integral marketing strategy with significant autonomy

- Lead SEO, AI Search (AEO), content, paid media, PR, and growth initiatives

- Shape the future of a high-growth, digital-first organization

- Fully remote with the flexibility to work from anywhere

- Lean, entrepreneurial environment where decisions are made quickly

- Opportunity to build scalable marketing systems using AI and automation

- Competitive executive compensation with performance incentives

What You'll Be Doing

Marketing Strategy & Leadership

- Develop and execute the company's global marketing strategy

- Own brand positioning, messaging, and market awareness

- Partner directly with executive leadership to support business growth

- Build scalable marketing processes and performance frameworks





- Manage the marketing budget with a strong focus on ROI and revenue growth

SEO, AI Search & Organic Growth

- Lead SEO and Answer Engine Optimization (AEO) strategy

- Build content architecture optimized for both traditional and AI-powered search

- Increase organic visibility, authority, and qualified lead generation

- Monitor search performance, AI citations, rankings, and conversion metrics

- Stay ahead of emerging AI and search technologies

Content & Brand Authority

- Lead content strategy across digital channels including blogs, email, social media, video, and resource libraries

- Build AI-assisted content workflows that improve quality and efficiency

- Establish the company as a recognized thought leader within its industry

- Drive PR and earned media opportunities

- Ensure all content reflects technical accuracy, credibility, and trust

Performance Marketing & Analytics

- Own paid acquisition strategy across Google Ads and other digital channels

- Optimize conversion rates and customer acquisition costs

- Develop attribution models linking marketing performance to revenue

- Lead lifecycle marketing initiatives to improve retention and customer value

- Report marketing performance and strategic recommendations directly to the CEO

What We're Looking For

Required

- 10+ years of progressive marketing experience





- 3-5+ years leading marketing within a high-growth digital business

- Proven experience building and scaling marketing functions

- Deep expertise in SEO, AI Search (AEO), content strategy, and organic growth

- Strong paid media and digital acquisition experience

- Experience implementing AI-enabled content operations

- Expertise in marketing analytics, attribution, and performance reporting

- Exceptional written communication and storytelling abilities

- Experience working directly with executive leadership

Preferred

- Experience in financial services, fintech, legal, insurance, tax, or other trust-based professional services

- PR and earned media experience

- SaaS or subscription-based business experience

- Global B2C or B2B marketing experience

- Experience leading fully remote teams

Ideal Backgrounds

Candidates from the following industries are encouraged to apply:

- FinTech

- Financial Services

- Legal Technology

- Professional Services

- SaaS

- InsurTech

- Tax & Accounting

- Digital Consumer Services

Who Will Thrive Here?

You'll be successful in this role if you:

- Think like an owner and enjoy building from the ground up

- Balance strategic vision with hands-on execution

- Make decisions based on data and measurable business outcomes

- Embrace AI, innovation, and continuous experimentation

- Enjoy working in entrepreneurial environments with minimal bureaucracy

- Thrive when given autonomy, accountability, and the opportunity to create meaningful impact

Apply Today

If you're an experienced marketing leader looking to build, scale, and lead the marketing function for a fast-growing digital business, we'd welcome a confidential conversation.

Apply today to learn more.

📌 Head of Marketing (SEO, AI Search & Growth) (Comodoro Rivadavia)
🏢 Remote People
📍 Comodoro Rivadavia