Inbound Marketing Manager (B2B Pipeline & Demand Generation) – Remote | LinkedIn Growth

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

We’re hiring an Inbound Marketing Manager to build and scale a B2B pipeline through content.

This is not a traditional content role.

Your job is simple:

Turn content → conversations → pipeline.

You will:

- Create high-performing LinkedIn content
- Convert engagement into real conversations
- Drive qualified leads into the pipeline

You’ll work directly with the founder (who closes deals), while you focus on generating consistent inbound opportunities.

What You’ll Own

Content-Driven Lead Generation (Primary Focus)

- Create high-performing LinkedIn content, including:
- Posts
- Hooks
- Carousels

- Identify content angles that attract high-intent B2B buyers
- Test and optimize content based on performance

Content → Conversation → Pipeline

- Turn engagement into real conversations through:
- Likes
- Comments
- Profile views

- Initiate natural, non-salesy DMs
- Qualify prospects and move them into the pipeline

Audience Engagement & Lead Nurturing

- Engage daily through comments and DMs
- Build relationships, not just send messages
- Follow up consistently with value-driven interactions

Funnel & Conversion Optimization

- Build simple inbound funnels:
- Content → Engagement → Conversation → Call

- Improve conversion rates at every stage
- Create:

- Lead magnets
- Nurture flows

Supporting Sales (Nice-to-Have)

- Share insights with the founder on:
- Messaging
- Objections
- Audience behavior

- Help improve conversion quality

What Makes You a Strong Fit

- You know how to turn content into pipeline, not just likes
- You’ve personally generated:
- Leads
- Conversations
- Booked calls

- You think in funnels and systems, not just posting
- You’re both:





- Creative with content
- Analytical with performance

- You take ownership of outcomes

Requirements

Must-Have

- 2+ years of experience in:
- B2B inbound marketing
- Content-led growth

- Strong experience with LinkedIn content
- Proven ability to:

- Generate inbound leads
- Drive conversations

- Excellent copywriting skills
- Understanding of B2B sales cycles (2–3 months)

Nice to Have

- Experience building personal brands
- Familiarity with tools such as:
- HubSpot
- Apollo

- Experience with:

- Lead magnets
- Content funnels

- Exposure to SaaS or B2B services

What a Typical Day Looks Like

- Write and publish LinkedIn content
- Engage with the audience through comments and DMs
- Start conversations with high-intent prospects
- Follow up and nurture leads
- Track performance and optimize content
- Collaborate with the founder on pipeline quality

In short: You turn attention into conversations—and conversations into revenue pipeline.

Key Metrics (KPIs)

- Number of inbound conversations generated
- Qualified leads added to the pipeline
- Conversion rates:
- Content → Conversation
- Conversation → Call

- Engagement quality (not vanity metrics)
- Consistency of content output

Why This Role Stands Out

- Direct impact on revenue, not just marketing metrics
- High ownership over inbound pipeline generation
- Work directly with the founder in a fast feedback environment
- No corporate layers or slow approval processes
- Opportunity to grow into:
- Head of Growth
- Demand Generation Lead

Interview Process

- Initial Screening Call
- Recruiter Interview
- Final Interview
- Offer & Onboarding

Apply Now

If you’ve successfully generated pipeline from content and understand how to turn audience → relationships → revenue, this is a high-impact opportunity to own inbound growth and drive measurable business results.

📌 Inbound Marketing ManagerB Pipeline & Demand Generation) (Argentina)
🏢 Pavago
📍 Argentina