Purpose & Overall Relevance for the Organization: Lead the implementation of LAM E2E GTM process within the country to support the growth of brand by providing infrastructure, mindset and capabilities ensuring consistent execution, cross-functional alignment, and visibility of results through business metrics and performance indicators.
Build market specific processes/templates to allow product, brand, sports marketing, channels and demand planning to focus on their tasks in a consistent and efficient way.
Key Responsibilities: Leads the implementation of E2E GTM Process within the country Creates Local E2E Calendar and efficient processes, following LAM GTM Calendars Ensures awareness and adherence of marketing teams towards milestones, deliverables and handover dates across all LAM & Country Calendars.
Guarantee compliance Identify risks in advance and propose mitigation plans.
Supports the Range Planning process, from Country input to hand over to sales, ensuring all efficiency KPI's and timelines are achieved Drives operational alignment of all adidas marketing functions, ensuring the strategic alignment among both brands Supports local meeting preparations,



from kick-offs to pre-sales with both internal customers and external vendors Leads sample coordination process (prior, during and after sell-in), organizing sample arrival tracking and ensuring efficient inventory tracking Drives flawless showroom set up process following LAM guidance • Analyze performance and generate actionable recommendations.
• Document processes, create playbooks, and drive improvements and automation.
• Prepare presentations and executive reports for Leadership.
Knowledge Skills and Abilities: Analytical thinking.
Ownership and autonomy.
Excellent organization.
Ability to influence without formal authority.
Executive communication.
Business acumen.
Continuous improvement mindset.
Tecnical Skills: Project Management
Go-To-Market Planning
Marketing Operations
Business Analytics
KPI Management
Excel / Google Sheets
Agile methodologies (desirable)
Automation tools (desirable) Requisite Education and Experience / Minimum Qualifications: 5 years of relevant experience
Advanced English
Excellent communication skills

📌 Manager Marketing Operations Gtm (San Isidro)
🏢 Adidas
📍 San Isidro