The Brand Manager is responsible for understanding and gathering consumer insights and market research, specifically what drives TOM awareness, brand salience and per capita consumption. Works closely with the Marketing Manager to contribute to the annual business plan by creating, planning and executing brand initiatives, the advertising plan, new products and packaging launches whilst ensuring the brand is portrayed in the right way.

CONSUMER INSIGHTS AND MARKET RESEARCH

Turns data into compelling insights which are actionable and relevant, and ensures these insights are addressed through adequate ideas and plans.

With a focus on the younger segment of the target group, monitors the consumer’s perception about brand and products in social media.

BRAND MANAGEMENT

Trains and supports marketing peers as well as on/off premise and trade marketing with their projects.

Supports the Marketing Manager conducting impromptu brand training.

Collaborates & ensures synergy on any trade/marketing initiatives.

Builds and provides training on new cross‑functional tools,



such as sales/marketing programs or trade marketing.

Works closely with the Marketing Manager, regional team and International HQ specialists to share learnings, best practices, to align plans, share latest updates and insights.

Continually re‑applies successful models.

Instigates and participates in creative sessions to develop tactics and assesses best practice case studies.

ADVERTISING AND CREATIVE

Creates branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions.

Develops and implements the idóneo country‑specific advertising plan ensuring international and local learnings, taking best practices into consideration and with the right level of digital and social media integration.

Works closely with the Digital Manager to amplify the impact of advertising on owned, earned and paid media channels.

Controls creative an

📌 Brand Marketing Manager (Buenos Aires)
🏢 Red Bull
📍 Buenos Aires