BDK-460 - Marketing Growth Manager

BDK-460 - Marketing Growth Manager

28 jul
|
Empresa líder
|
Villa Nueva

28 jul

Empresa líder

Villa Nueva

Job Summary The Marketing Growth that loves to work with data, measures the performance of our marketing efforts and digital paid media initiatives through a causal approach (i.e., incrementality) and improves our effectiveness through experimentation and modeling.



We are looking for an experienced marketing professional with a background in driving products and services growth. This role will be focused on driving efficient objectives through advertising. Think of strategic growth initiatives that will contribute to the bottom line. Expected to understand audience development and behavioral trends with a focus on life cycles and omnichannel customer journeys.



Responsibilities





Your primary focus will be to develop efficiencies to our workflows and be the liaison between Marketing, Project/Product managers, Customer Life Cycle, and Paid Media Ad Operation teams.



You will be a strategic partner to our business stakeholders and will help drive strategy:



: Partner with cross:functional teams (including Product Management, Business Intelligence, Data Science, Marketing) to identify, prioritize, plan and execute high:impact studies.



: Synthesize and communicate your findings and recommendations.



Regarding Growth Strategies



: Demonstrated strength in applying statistics, experimentation, and modeling to applied business problems.



: Bringing traditional and creative ideas to scale and grow KPIs.



: Develop A/B testing.



: Understanding conversion rate optimization (CRO) principles and hacks.



: Prioritizing growth channels and optimizing in order to always improve business performance.



: Scaling and Automating the growth processes.



Basic Qualifications



: Minimum 7 years experience in digital marketing, with proven success achieving growth goals.



: You know the digital advertising space and experience in ad:tech systems such as ad servers, real:time bidding platforms, etc.



: Be highly:motivated, data and detail:oriented and a self:starter with a proven track record of delivering results.



: Experience leading and building data:focused teams with diverse technical strengths.



: Demonstrated strength in applying statistics, experimentation, and modeling to applied business problems.



: Experience influencing internally to drive business decisions that support the vision for growth, acquisition, user engagement, and churn reductions.



: Deep understanding of digital marketing analytics, tracking program performance, and testing results.



: Exceptional communication skills, especially when partnering with business stakeholders to drive impact and shape strategy.



: Outstanding communication and presentation skills, ability to deliver impactful presentations at all levels of the organization.



Preferred Qualifications



: Advanced level of English.



: Portuguese will be considered a plus.



: Deep technical and analytical experience.



Required Education



: Bachelors degree in Communications, Digital Marketing, Data Science or related discipline.



762347BR



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