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Media and Digital Manager Location: Buenos Aires Mission: Define, coordinate and monitor the Media and Digital strategy for Puig in Argentina according to the local marketing plans and Global Brand strategies. Working, in close coordination with Brand Management, Media and PR, and also commercial dept regarding etailing strategy, with the objective of leveraging Puig brands influence on the consumer decision journey to meet the needs and business objectives of the local market, while optimizing our Media (both offline and digital) communication investments.
The role also helps determine priorities and establish controls to ensure that results are delivered based on brand needs. Push,
promote digital as a part of the 360 experience (in Media/PR/Retail). Be the contact for International Media and Digital Dept and our Media Agency for all offine and digital campaigns.
The Media and Digital Manager will report directly to the Marketing Manager for Prestige Brands although daily work requires dotted report to Lifestyle Brands Marketing Manager and partnership with LATAM Digital and Media Manager.
Functions and Responsibilities
* Responsible for the relationship and daily work with agencies acting as point of expertise and contact between agency and Brand Managers.
* Utilize strong analytical ability and knowledge to ensure an efficient application of media mix to achieve target with expected ratios and metrics.
Brief Media Agency on Objectives and KPIs and challenge them on improving digital media efficiency and Innovative proposals Carry out post campaign analysis with the help of the Media Agency to measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) and all the reports the media agency is supposed to send to Puig on time.
Digital Marketing strategy:
Design, build and maintain our digital presence, according to Global Digital guidelines and global and local objectives Implement digital campaigns, managing all materials and HQ approvals Lead and perform as key contact with external agency, provide feedback and challenge media agency proposals Identify trends and insights, and optimize spend and performance based on the insights . Provide feedback and challenge to HQ and LATAM on guidelines and global digital strategies when applied to local market taking input from local strategy from MKT/Brand managers.The Media and Digital Manager will be responsible for sharing the full digital strategy with the other functions (Brand Management/PR, etc), to make sure everyone is in line. She/he will be the day:to:day digital media, etailing and partner with Brand Marketing * Generate and share best practices in the areas of media, negotiations, digital and CRM with local brand teams, subregional leadership and LATAM Digital and Media team
* Build digital capabilities in the organization, ensure local marketing and agency teams are trained in
* Lead content strategies; identification and request of specific local content needed (including the local retailers partners), alignment with marketing goals, to Global Brands teams, challenging them with new ideas to implement the local Digital Strategy
Social Network management:
Leads and defines a Social Media Strategy per brand and social media platform (You Tube, FB, Instagram, Snapchat, Twitter...) according to Global Digital and Brand guidelines, as well as global and local objectives Manages the local social networks pages with strong supervision on local contents, Leads Influencer Marketing: develop and execute a strategy per brand, maximizing digital investments using influencers .Work aligned with PR team in order to create the most effective content
Leads and defines the etailing Strategy working along with commercial areas in defining the best plan to optimize investment and to boost e:commerce sell out of our brands. Management of the BTL budget for this purpose. Etailing Annual Calendar Plannin
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