Head of Retention | [Q-176]

Head of Retention | [Q-176]

29 abr

29 abr



Job Description

We are looking for an ambitious and dynamic Head of Retention to lead the strategy of our CRM initiatives, increasing Brand consumer loyalty and advocacy, and driving retention growth for our +3 Million customers at Shapermint.

Responsible for the strategy and execution of customer engagement, experience and retention initiatives to increase the customer lifetime value while providing an always improving and personalized experience.

Lead the retention team defining roadmaps, initiatives, and priorities while doing problem-solving and thriving in a fast-paced and performance-driven environment

About Trafilea Group

Trafilea is an e-commerce group that builds direct-to-consumer global brands powered by meaningful purposes.

Through our brands, we deliver wow-worthy experiences that empower millions of people in the US and worldwide, lighting up movements and communities that transform entire industries.

Our culture is fast-paced and dynamic. We are data-driven enthusiasts, passionate about marketing, exponential technologies, and innovation. We have over 180 employees working around the world, connected by the same purpose and core values.

We have been featured in Forbes as one of the Top 25 Companies for remote workers.

About Shapermint

Shapermint is one of the fastest-growing intimate direct-to-consumer brands in the US. Since launching in June 2018, we were able to grow from 0 to $150M (and +3M customers) in less than two years at profits.

We offer curated styles from the world’s top brands that make women look and feel confident in their own skin. We’ve built a movement around confidence and women empowerment and changed the shapewear industry. 48% of our customers never tried shapewear before.

We are looking for a dynamic, dedicated, and hands-on individual with a strong desire to grow, which can drive the brand forward on its truly exciting journey.


- Deeply understand our persona, segmentation, and what drives the returning decision for each of these clusters.

- Develop and lead the retention team of growth marketers and data analysts.

- Devise and implement strategies aimed at growing consumer loyalty and brand advocacy.

- Plan, develop and execute multi-channel strategies that will drive the growth of our repurchase rate, lifetime value, and brand loyalty.

- Lead strategy to identify high-impact life-cycle moments and develop journeys and triggers to deliver personalized communications on these moments.

- Map and improve the customer journey through strategies that makes them engage with our content and offers.

- Build platforms to enable personalized, dynamic content, integrating predictive analytics, and segmentation strategies.

- Work side by side with the merchandising team to improve the effectiveness of our product offerings and styles.

- Partner with the Research team to identify key audiences, core areas of consumer interest and passion, and design experiences and programs against those passions, optimizing, and iterating over time.


- A data-driven mindset with a focus on real-time performance optimization, with an ability to organize and crunch data, and identify trends

- + 5 years of experience of digital performance marketing with a focus on customer retention and multichannel approach 

- Experience leading teams, demonstrating the ability to lead and deliver on various projects, perform well under pressure, and excel in providing reliable and clear communications. 

- Love for problem-solving and bring creative solutions that challenge the status quo.

- Dedicated and strong attention to detail and a passion for psychology and data.

- Curious and engaged, you stay informed on evolving technologies, trends and platforms to be up to date.

- Excellent skills in planning, organizing, coordinating and prioritizing across cross-functional teams.

- High sense of urgency and ability to work well in a fast-paced environment.

- Strong written and verbal communication skills.

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