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Job Summary

The Director, Brand Management leader possesses deep creative and operational expertise with a track record across brand strategies, brand identity systems, and integrated mix media. This leader partners with senior executives, manages complex agency ecosystems, and delivers measurable brand impact in a fast‑paced high-accountability environment.

Core Responsibilities

Brand Strategy & Positioning

- Oversight of enterprise brand strategy, articulating key value propositions, ensuring narrative coherence, and maintaining disciplined brand governance.

Brand Identity Systems & Experience Design

- Lead end-to-end brand projects to ensure consistency, support business goals, and deliver compelling creative across media.

Brand Architecture & Portfolio Management

- Design, evolve, and operationalize brand architecture and portfolio strategies across a integral organization.

Creative Strategy Development & Agency Leadership

- Primary liaison for brand, creative, and media agencies; set strategic direction, evaluate creative quality, manage scopes and performance to align work with business and brand objectives.

Integrated Creative Production

- Oversee brand campaigns, flagship content, videos, corporate collateral, and large-scale production initiatives, balancing concept, execution, timelines, approvals, and stakeholder complexity.

Media Strategy & Performance Orientation

- Strategic oversight of media plans focused on awareness building, content distribution, and message amplification to drive leads and clear business impacts.

Brand Measurement & Impact Analytics

- Design and evaluate brand performance metrics (awareness, familiarity, willingness to recommend, brand equity measures) and use data to inform strategy, refine execution,



and demonstrate ROI.

Outcome-Driven Brand Execution

- Operate with a performance mindset, linking creative output to enterprise goals such as growth, reputation, and market differentiation.

Operating Style & Leadership Attributes

- High-Resilience, High-Impact Leader – Thrives in fast-paced, transformation-oriented environments, navigates complex stakeholder networks, and maintains creative standards under pressure.
- Senior Leader Partner – Confident advisor to senior leaders, translates strategy into brand direction and creative output.
- Builder and Modernizer – Modernizes processes, tools, agency models, and operating cadence to scale impact.

Qualifications

Education Requirements

Minimum 4-year Bachelor’s Degree in a related field.

Additional Qualifications

- Demonstrated ownership of strategic brand programs, messaging platforms, creative campaigns, and complex media plans.
- Track record managing multiple successful agency relationships simultaneously.
- Experience with brand performance measurement research methodologies and business impact analysis.
- Ability to build programs and initiatives across multiple departments and teams.
- Strong executive presence and interpersonal skills.
- Excellent writing, editing, verbal, and presentation skills.
- Innovative thinker with a track record translating strategic thinking into action plans and results.
- Superior program management and problem‑solving skills, including budget advocacy and prioritization.

EEO Statement

We are committed to compliance with the Americans with Disabilities Act, including the provision of reasonable accommodations when appropriate to assist employees or applicants in performing the essential functions of the job.

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Postúlate en Kit Empleo: kitempleo.com.ar/empleo/t57f6

📌 Director, Brand Management (Buenos Aires)
🏢 Syneos Health
📍 Buenos Aires