You Tube Strategist Specialist | PHC-86

You Tube Strategist Specialist | PHC-86

18 may
Discovery Communications, LLC
Buenos Aires

18 may

Discovery Communications, LLC

Buenos Aires

Position Summary

This role is responsible for facilitating the growth of Discovery Digital’s audience and monetization on YouTube in Latam/Brazil territorires. He will report directly to the Digital Growth & Engagement Director.

The ideal candidate is is someone who lives and breathes YouTube, can think of creative ways to improve video content and performance, and help brands understand the ever-changing world of social video. We want someone who is data-obsessed and can help translate numbers into qualitative actions that will help grow our audiences and monetization on third-party platforms.


1. Maintain a publishing calendar and schedule videos on YouTube and identify actionable takeaways from analytics

2. Identify scalable strategies, tactics and channels for audience growth.

3. SEO optimization for videos published to YouTube

4. Apply unique platform features to all videos (Cards, End-Screens, Community Tab, Playlists)

5. Manage the Content ID strategy

6. Work cross-functionally with production, creative, acquisition marketing, and social media team

7. Create wrap-up reports that translate quantitative and qualitative data to support actionable social media engagement

8. Contribute to on-site and off-site video strategy, focusing on programming, distribution, publishing, optimization and monetization.

9. Conduct outreach to partner sites and monitor ongoing performance. Develop and maintain relationships to ensure Discovery Networks content is flowing through our partners’ channels.


- Proven work experience as a YouTube Strategist. +3 years
- Youtube certified
- BS degree in Marketing, New media or relevant field
- Expertise in multiple social media platforms
- In-depth knowledge of SEO, keyword research, YouTube & Google Analytics
- Experience with Youtube Channel Management (Development and production of YouTube-specific videos, Channel and show strategy, YouTube video uploads and optimization, Day-to-day channel audience engagement, Partnership and collaborations management, Asset and copyright management, Analytics reports)
- Familiarity with online marketing strategies and marketing channels
- Ability to gasp future trends in digital technologies and act proactively
- Excellent communication skills
- Multitasking and analytical skills

Buenos Aires, Argentina, AR

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