Postúlate en Kit Empleo: kitempleo.com.ar/empleo/qniw8
Regional Marketing Manager – Argentina
Responsibilities
Collaborate with Country Directors to shape and improve the regional commercial plan
To oversee the growth and management of all marketing/branding efforts in the Latin America region
Architect and refine comprehensive briefs for events and campaigns, aiming to enhance upper funnel dynamics, acquisition rates, and CRM engagement for both retail and partner networks, while also launching regional initiatives that align with our commercial aspirations and amplify brand visibility
Actively engage with the Marketing Team to solve business problems and provide strategic advice
Initiate and interpret market research and competitive analyses within the Latin America region, translating insights into groundbreaking campaign strategies
Ensure seamless collaboration with the compliance team to find new marketing prospects while meeting regulatory standards
Diligently monitor and report on key performance indicators, extracting actionable insights and pinpointing avenues for enhancement
Play a key role in post-campaign evaluations and strategic recalibrations
Oversee regional marketing spend, ensuring it is in line with our strategic objectives
Act as a key marketing bridge and advocate in regional forums, fostering strong cross-functional relationships
Develop and synchronize quarterly and annual campaign programs in coordination with the marketing planning department, ensuring consistency of the integral campaign narrative
Requirements
At least 2 years in a similar role.
Proven experience in developing and executing comprehensive GTM strategies tailored to Argentina/Latin America markets.
Expertise in creating and implementing effective SMM (Social Media Marketing) strategies to boost engagement and brand awareness.
Experience in PR and influence marketing management – Proficiency in web and mobile app analytics, with the ability to interpret data and optimize campaigns based on insights.
#J-*****-Ljbffr
Postúlate en Kit Empleo: kitempleo.com.ar/empleo/qniw8