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About Trafilea
Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors, with a focus on using data-driven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing general player, Trafilea is committed to creating high-quality products and services that enhance the customer experience and drive long-term growth. 1. Mission
The Sr CRO Expert plays a critical role in owning conversion performance across the customer journey , acting as a strategic partner to Growth, Product, Acquisition, Creative and Data teams. This role is not execution-only. The mission is to identify conversion problems, define high-impact hypotheses, prioritize experiments based on business impact , and drive alignment so that the CRO team and squads execute the right tests at the right time. The Sr CRO Expert operates with a business-first mindset , understanding funnels,



user behavior, creative impact, and acquisition dynamics — translating insights into actionable experimentation roadmaps that improve CVR, revenue per session, and profit per visitor at scale. 2. Core Accountabilities
A. CRO Strategy & Experimentation Ownership
Own the end-to-end CRO thought process : problem identification → hypothesis → prioritization → alignment → execution → analysis. Detect conversion leaks across funnels (landing pages, PDPs, checkout, quizzes, pricing, messaging). Define clear hypotheses grounded in data + qualitative insights , not opinions. Prioritize tests based on expected business impact , not just ease of implementation. B. Cross-Functional Leadership (Key Shift vs Old Scorecard)
Act as the CRO reference point for Growth, Acquisition, Product, Creative and Data teams. Partner closely with:
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📌 Senior CRO Specialist – Growth & Conversion Optimization (Salta) (Argentina)
🏢 Trafilea
📍 Argentina