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About Trafilea
Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors, with a focus on using data-driven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing integral player, Trafilea is committed to creating high-quality products and services that enhance the customer experience and drive long-term growth. Mission
The Sr CRO Expert plays a critical role in owning conversion performance across the customer journey, acting as a strategic partner to Growth, Product, Acquisition, Creative and Data teams. This role is not execution-only. The mission is to identify conversion problems, define high-impact hypotheses, prioritize experiments based on business impact, and drive alignment so that the CRO team and squads execute the right tests at the right time. The Sr CRO Expert operates with a business-first mindset, understanding funnels,



user behavior, creative impact, and acquisition dynamics – translating insights into actionable experimentation roadmaps that improve CVR, revenue per session, and profit per visitor at scale. Core Accountabilities
CRO Strategy & Experimentation Ownership: Own the end-to-end CRO thought process: problem identification → hypothesis → prioritization → alignment → execution → analysis. Detect conversion leaks across funnels (landing pages, PDPs, checkout, quizzes, pricing, messaging). Define clear hypotheses grounded in data + qualitative insights, not opinions. Prioritize tests based on expected business impact, not just ease of implementation. Cross-Functional Leadership (Key Shift vs Old Scorecard): Act as the CRO reference point for Growth, Acquisition, Product, Creative and Data teams. Partner closely with:
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📌 Senior CRO Specialist – Growth & Conversion Optimization (Mendoza) (Argentina)
🏢 Trafilea
📍 Argentina