Postúlate en Kit Empleo: kitempleo.com.ar/empleo/qbvxm

Head of Marketing / Marketing Operations Lead

Work Schedule: Full-Time (40 Hours/Week) | General US business hours

Location: Remote

About the Company

We are partnering with an established 8-figure DTC ecommerce brand in the apparel space. The company has built a strong presence through performance marketing, customer retention, and operational excellence, and is now entering its next stage of structured growth.

Their environment is highly data-driven and optimization-focused, with a strong emphasis on scalability, efficiency, testing, and performance across all marketing channels.

Responsibilities

- Oversee paid media performance across Meta, Google, and other acquisition channels
- Manage and optimize lifecycle marketing performance across email and SMS
- Lead forecasting, revenue planning, and performance analysis across all marketing initiatives
- Own and monitor core business metrics including:
- ROAS
- MER
- CAC
- Conversion Rate
- Retention metrics
- Traffic efficiency
- Build and maintain structured weekly optimization processes across channels
- Analyze customer journey and traffic flow to improve conversion and retention performance
- Oversee deployment of product launches, promotional calendars, and seasonal campaigns
- Introduce and manage structured A/B testing initiatives across:
- Offers
- Landing pages
- Creative
- Messaging
- Provide QA oversight on creative, copy, messaging, and overall brand alignment
- Manage marketing vendors, agencies, freelancers, and external partners
- Collaborate cross-functionally with creative, ecommerce, operations, and leadership teams
- Oversee secondary channels such as Tik Tok Shop, Amazon, affiliate programs, and influencer initiatives at a strategic level




- Ensure marketing operations remain highly organized, data-driven, and scalable

Qualifications

- Proven experience scaling 7–8 figure DTC ecommerce brands
- Strong forecasting and performance analytics background
- Deep understanding of DTC growth dynamics:
- Traffic acquisition
- Conversion optimization
- Retention
- Experience owning performance metrics such as ROAS, MER, CAC, and contribution margin
- Strong operational and analytical mindset
- Experience managing cross-functional teams, agencies, and external vendors
- Strong understanding of paid media ecosystems (Meta + Google)
- Experience overseeing email/SMS lifecycle marketing
- Strong knowledge of structured testing and optimization frameworks
- Ability to balance analytical decision-making with marketing intuition and brand alignment
- Comfortable operating in fast-paced, high-growth environments
- Strong communication and leadership skills

Nice to Have

- Experience in apparel, fashion, beauty, or lifestyle DTC brands
- Agency growth strategist background
- Experience with Amazon or Tik Tok Shop ecosystems
- Experience scaling subscription or retention-heavy ecommerce businesses
- Strong familiarity with attribution models and ecommerce analytics platforms
- AI workflow familiarity for creative testing, reporting, or operational efficiency

Idóneo Candidate Profile

- Extremely KPI and metrics driven
- Loves optimization, experimentation, and testing
- Highly analytical and operationally organized
- Strong ownership mentality
- Comfortable making decisions based on data
- Understands how to scale DTC brands without losing operational efficiency
- Can think strategically while staying execution-focused

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Postúlate en Kit Empleo: kitempleo.com.ar/empleo/qbvxm

📌 Growth Marketing Director — DTC, Remote (Avellaneda)
🏢 Talent Global
📍 Avellaneda