Marketing Manager - Mobile Top Up (Buenos Aires)

Marketing Manager - Mobile Top Up (Buenos Aires)

29 may
|
IDT
|
Buenos Aires

29 may

IDT

Buenos Aires

Marketing Manager - Mobile Top Up IDT () is a communications and financial services company founded in **** and headquartered in New Jersey, US.
Today it is an industry leader in prepaid communication and payment services and one of the world's largest international voice carriers.
We are listed on the NYSE, employ over **** people across 20+ countries, and have revenues in excess of $1.5 billion.
We are currently seeking a bilingual (English/Spanish) Marketing Manager to work on the International Mobile Top Up business.
They will be responsible for revenue sales, customer acquisitions, and retention for the USA and international markets.
The Marketing Manager will lead the development of digital marketing projects, including creatives to grow the international mobile top up in the retail channel.
The Marketing Manager is responsible for working with various teams to ensure the appropriate implementation of marketing strategies for the BOSS Revolution International Mobile Top Up business.
This person will also oversee new products such as e-gifts and calling plans.
* The interview process will be conducted in English.
Responsibilities:



Manage the marketing for the International Mobile Top Up (IMTU) portfolio of products.
Including the execution and measurement of CRM campaigns which include SMS notifications, emails, and in-app push messages.
Manage the implementation and analysis of programs that drive new customer acquisition, such as Refer a Friend, community events, social media and more.
Design and implement digital marketing campaigns for International Mobile Top Up business in USA/Canada and other international countries.
Lead the design of creative elements for campaigns with designers/agency.
Analyze/monitor international mobile top up data and propose action plans to grow the business.
Collaborate with product and sales teams to effectively launch and market new or enhanced products.
Conduct surveys on a needed basis to understand customer behavior, preferences and competition.
Manage/Track Budget.
Develop presentations demonstrating campaign results, business analysis, etc.
Requirements: 5+ years of Marketing experience in mobile top up or money transfer services the US

📌 Marketing Manager - Mobile Top Up (Buenos Aires)
🏢 IDT
📍 Buenos Aires

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