Postúlate en Kit Empleo: kitempleo.com.ar/empleo/qaiyj

We are seeking a high-performing Senior Manager, Ecommerce to own optimization and performance across our US and Canadian Shopify sites . This role will focus heavily on conversion rate optimization (CRO), onsite merchandising, and ecommerce analytics , with clear ownership of revenue-driving initiatives across the full customer journey.

The adecuado candidate is both strategic and hands-on —someone who can identify opportunities through data, execute structured testing, and partner effectively with cross-functional teams (Marketing, Creative, Developers, CX, and Operations) to deliver best-in-class onsite experiences.

Key Responsibilities Ecommerce Performance & Optimization

- Own the day-to-day performance of the ecommerce sites (US + Canada), focused on conversion rate, AOV, and revenue growth .
- Analyze onsite behavior including traffic trends, funnel drop-offs, PDP performance, onsite search, cart, and checkout to uncover optimization opportunities.
- Develop and execute a structured CRO roadmap , aligned with business goals and seasonal priorities.
- Plan, run, and evaluate A/B tests across key site areas including PDPs, PLPs, homepage, navigation, bundling, and promotions.

Onsite Merchandising & Customer Experience

- Own onsite merchandising strategy including:
- Collections and product hierarchy
- Recommendations/cross-sells
- Badging and promotional placements
- Content positioning and product storytelling

- Translate marketing campaigns, product launches, and promotions into high-performing onsite experiences , in partnership with Marketing and Creative.
- Partner with CX and Operations to ensure smooth customer journeys , clear onsite communication, and minimal friction across the purchase experience.

Data, Reporting & KPI Ownership

- Build and maintain dashboards and reporting systems to monitor key ecommerce KPIs (conversion, AOV, revenue, funnel performance, test impacts).
- Communicate insights clearly and effectively to internal stakeholders to guide decision-making and prioritization.




- Track performance against targets and continuously refine strategy based on results and learnings.

Cross-functional Leadership & Execution

- Work closely with web developers to:
- Provide clear briefs and requirements
- Prioritize technical workstreams
- Define acceptance criteria
- QA site changes and customizations

- Drive efficient execution in a fast-moving environment with limited existing structure.
- Stay current on ecommerce best practices and identify opportunities to pilot new tools, including AI/automation workflows to streamline operations and performance.

What Success Looks Like in This Role

- Conversion rate improves through consistent high-quality testing and optimization.
- Onsite merchandising becomes more structured and revenue-driven.
- Clear KPI visibility across the funnel with accurate reporting and actionable insights.
- Efficient cross-functional execution that results in better site performance and customer experience.

Requirements

- 5+ years of experience in ecommerce management, growth, or CRO within DTC ecommerce brands .
- Strong track record improving conversion rate and revenue through testing and optimization.
- Hands-on experience with Shopify (or similar ecommerce platform).
- Strong familiarity with ecommerce analytics and CRO tools such as:
- Google Analytics (GA4 preferred)
- Heatmaps/session recordings
- A/B testing platforms

- Strong data skills: ability to build reports, extract insights, and communicate findings effectively to stakeholders.
- Proven experience with onsite merchandising and aligning site experiences to marketing initiatives.
- Ability to manage technical execution with developers through briefs, QA, and structured rollout processes.
- Highly organized with strong project management skills, attention to detail, and ownership mindset.

Bonus Points

- Experience with BI tools such as Looker, Tableau , or similar.
- Experience in fashion/accessories or other highly visual and launch-driven ecommerce categories.
- Exposure to AI tools/workflows that improve ecommerce efficiency, merchandising, analytics, or optimization systems.

Postúlate en Kit Empleo: kitempleo.com.ar/empleo/qaiyj

📌 Senior Ecommerce Manager (Argentina)
🏢 Activate Talent
📍 Argentina